J
James O'Farrell
Researcher at University of Western Australia
Publications - 3
Citations - 27
James O'Farrell is an academic researcher from University of Western Australia. The author has contributed to research in topics: The Internet & Behavioral targeting. The author has an hindex of 2, co-authored 3 publications receiving 22 citations.
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Journal ArticleDOI
Using Internet Behavior to Deliver Relevant Television Commercials
TL;DR: In this article, a proof-of-concept experiment illustrates how Internet behavior can identify relevant television commercials that increase ad-effectiveness by raising attention and ad exposure by using web browsing behavior to make inferences about current ad relevance.
Proceedings Article
ERP Usability and the Mangle of Practice: Improving Work Processes and Employee Performance
TL;DR: This paper aims to redefine ERP usability through the lens of sociomateriality and the related concept of the mangle of practice to offer a better understanding of the agency of ERP systems, their users, and the interrelated attributes of this assemblage.
Proceedings Article
Ameliorating ERP Workflow Using a Sociomaterial Lens
TL;DR: The research aims to explore the degree and the associated consequences of employees’ resistance to packaged ERP workflows, to refine the understanding of ERP process workflow adaptability and usage through the lens of sociomateriality.