Showing papers by "James R. Bettman published in 1971"

The Structure of Consumer Choice Processes

Abstract: Comparing different information processing models of the same consumers’ decisions and utilizing findings from clinical judgment studies give information about the structure of consumer choice proc...

A Graph Theory Approach to Comparing Consumer Information Processing Models

Abstract: This study argues the need for, and then develops, some graph theoretic approaches for comparing complex information processing models of individual decisions. Two similarity coefficients are proposed, and a coefficient based on path and reachability structure is shown to be preferable. Some properties of this coefficient are outlined, as well as a computational method. The coefficient is applied to actual information processing models of consumer choice and stock selection. The results of this application are interpreted for insights into process structure, stability of decision processes over time, and possibilities of developing process-oriented typologies. Finally, problems and prospects for this type of approach are assessed.

Measuring individuals' priorities for national goals: A methodology and empirical example

Abstract: This study suggests a methodology for measuring individuals' priorities for national goals on an interval scale and multivariate procedures for interpreting such scale values. The scaling procedure used is a paired comparison paradigm developed by Bechtel. This scaling procedure is outlined and a test-retest procedure developed by Bechtel is discussed. Multivariate analysis of variance, discriminant analysis, and cluster analytic procedures are then outlined for gaining policy insights from the scale value data. Finally, the above methodology is applied to an empirical example carried out in 1970 concerning national priorities for eight possible national goals. Extensions of the technique and further areas of application are proposed.