This survey characterizes an emerging research area, sometimes called coordination theory, that focuses on the interdisciplinary study of coordination. Research in this area uses and extends ideas about coordination from disciplines such as computer science, organization theory, operations research, economics, linguistics, and psychology.A key insight of the framework presented here is that coordination can be seen as the process of managing dependencies among activities. Further progress, therefore, should be possible by characterizing different kinds of dependencies and identifying the coordination processes that can be used to manage them. A variety of processes are analyzed from this perspective, and commonalities across disciplines are identified. Processes analyzed include those for managing shared resources, producer/consumer relationships, simultaneity constraints, and task/subtask dependencies.Section 3 summarizes ways of applying a coordination perspective in three different domains:(1) understanding the effects of information technology on human organizations and markets, (2) designing cooperative work tools, and (3) designing distributed and parallel computer systems. In the final section, elements of a research agenda in this new area are briefly outlined.

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The interdisciplinary study of coordination

Two studies were conducted to obtain insights on how consumers form attitudes toward brand extensions, (i.e., use of an established brand name to enter a new product category). In one study, reacti...

Consumer Evaluations of Brand Extensions

The growing number of academic studies on customer satisfaction and the mixed findings they report complicate efforts among managers and academics to identify the antecedents to, and outcomes of, businesses having more-versus less-satisfied customers. These mixed findings and the growing emphasis by managers on having satisfied customers point to the value of empirically synthesizing the evidence on customer satisfaction to assess current knowledge. To this end, the authors conduct a meta-analysis of the reported findings on customer satisfaction. They document that equity and disconfirmation are most strongly related to customer satisfaction on average. They also find that measurement and method factors that characterize the research often moderate relationship strength between satisfaction and its antecedents and outcomes. The authors discuss the implications surrounding these effects and offer several directions for future research.

Customer Satisfaction: A Meta-Analysis of the Empirical Evidence:

Although the “disconfirmation of expectations” model continues to dominate research and managerial practice, several limitations indicate that it is not a complete picture of satisfaction formation...

https://www.jstor.org/stable/pdfplus/1251839.pdf

A reexamination of the determinants of consumer satisfaction

http://web.nchu.edu.tw/pweb/users/arborfish/lesson/9209.pdf

Tourism image, evaluation variables and after purchase behaviour: inter-relationship

Part 1 Introduction to marketing research in marketing decision making: marketing research role in marketing management the marketing research business the marketing research process - concepts and example the decision to undertake research cases. Part 2 Determine research design and data sources: research design and data sources secondary data cases. Part 3 Develop the data collection procedure: the measurement process attitude measurement causal designs data collection - exploratory research data collection - conclusive research designing data collection forms cases. Part 4 Sampling plan and data collection: the basics of sampling simple random sampling and sample size more complex sampling procedures field operations cases.

Marketing Research: An Applied Approach

much solid waste as manufacturing does.1 Numerous consumer products, such as automobiles, laundry detergents, glass and aluminum containers, pesticides, and fertilizers, have been identified as significant contributors to environmental deterioration.2 Whether marketers like it or not, they are increasingly being caught in an ecology/ market choice controversy that is already affecting the way many goods and services are marketed. At the same time, public policy makers are under greater pressure to define their role in coping with the problem. A key factor in the controversy is the consumer, whose personal consumption decisions can help maintain the environment or contribute to its deterioration.

Ecologically Concerned Consumers: Who Are They?

High psychological commitment to a vote decision produces halo effects in the subsequent evaluation of election outcomes and is associated with greater preference stability. Among low commitment voters, preferences are more unstable and subject to less cognitive mediation. Social motivation moderates the influence of social versus personal outcomes in post-decision evaluation for high but not for low commitment voters.

https://www.jstor.org/stable/pdfplus/2488791.pdf

Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability Among Voters

This research examines the relationship between the amount of concern for the ecology that buyers indicate and their perceptions of detergent brands. Results show that the level of ecological conce...

The Effect of Ecological Concern on Brand Perceptions

Using a theoretical framework not previously tested in environmental research, this study investigates the indirect relationship between ecological concern and voting behavior. Results indicate that the effects of ecological concern are mediated by attitudinal, normative, and behavioral intention variables. The results also provide a partial test of the validity of Ajzen and Fishbein's Theory of Reasoned Action. Key environmental, public policy, and communications implications are discussed. James D. Gill is Assistant Professor of Marketing and Lawrence A. Crosby is Associate Professor of Marketing, in the College of Business, Arizona State University, Tempe, Arizona 85287. James R. Taylor is the S.S. Kresge Professor of Marketing, Graduate School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109. The authors gratefully acknowledge financial support provided by the College of Business, Arizona State University and by S.S. Kresge Research Funds. The authors also wish to thank an anonymous reviewer for technical contributions made to the manuscript. uiblic Opinion Quarterly Vol. 50:537-554 ? 1986 by the American Association for Public Opinion Research Published by The University of Chicago Press 0033-362X/86/0050-537/$2.50 This content downloaded from 157.55.39.27 on Wed, 07 Sep 2016 04:25:40 UTC All use subject to http://about.jstor.org/terms 538 JAMES D. GILL, LAWRENCE A. CROSBY, AND JAMES R. TAYLOR First, there have been numerous attempts to determine the antecedents of ecological concern, especially as they relate to the bases of market segmentation (e.g., Crosby and Gill, 1981; Murphy, 1978; Brooker, 1976; Henion and Wilson, 1976; Webster, 1975; Kinnear et al., 1974). Second, efforts have been made to develop or improve ecological concern measures (e.g., Antil and Bennett, 1979; Henion, 1976; Kinnear and Taylor, 1973). Third, several assessments of the impact of ecological concern on consumption and voting behavior have been conducted (Crosby and Taylor, 1982, 1983; Crosby et al., 1981; Lepisto, 1979; Henion, 1976; Kinnear and Taylor, 1973; Herberger and Buchanan, 1971; Kassarjian, 1971). Generally, the research indicates that ecological concern is related to, but is not highly correlated with, consumption behavior. Although often a good explanatory variable of group (market segment) behavior, prediction at the individual level proves difficult. This conclusion parallels that of social and behavioral scientists who have expressed reservations about the value of attitude data in environmental research (e.g., Endo and Nielsen, 1974). The weak relationship between ecological concern and behavior may mean that it is not an important explanatory variable. A more interesting possibility, however, is that ecological concern has an indirect rather than direct influence on behavior, with its influence being gradually diminished through successive levels of intervening variables. This view is consistent with Dunlap (1975) and Mazmanian and Sabatier (1981), who argue that a person's willingness to act upon his environmental attitude is subject to certain mediating influences (e.g., environmental issue salience, situational circumstances, individual differences). The researcher's theoretical perspective, of course, determines the hypothesized intervening variables and their relationships. Van Liere and Dunlap (1982) state that "since progress toward the solution of environmental problems is likely to depend more on proenvironmental behaviors than proenvironmental attitudes, the reasons for the weak relationship between environmental attitudes and behaviors and the conditions under which it can be strengthened clearly deserve examination."

James R. Taylor

Papers

Marketing Research: An Applied Approach

Ecologically Concerned Consumers: Who Are They?

Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability Among Voters

The Effect of Ecological Concern on Brand Perceptions

Ecological Concern, Attitudes, and Social Norms in Voting Behavior