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Jennifer Keeling Bond

Researcher at Colorado State University

Publications -  16
Citations -  886

Jennifer Keeling Bond is an academic researcher from Colorado State University. The author has contributed to research in topics: Willingness to pay & Agribusiness. The author has an hindex of 10, co-authored 16 publications receiving 841 citations.

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Going Local: Exploring Consumer Behavior and Motivations for Direct Food Purchases

TL;DR: Locavore is defined as "a local resident who tries to eat only food grown or produced within a 100-mile radius, and identifies the growing ranks of environmentally and edibility-conscious consumers who deliberately seek out locally produced food and beverages" as mentioned in this paper.
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Understanding consumer interest in product and process‐based attributes for fresh produce

TL;DR: This article used factor and cluster analysis techniques to explore the preferences of consumers who responded to a 2006 national survey to determine the dimensions over which consumers make purchasing decisions and to identify key market segments.
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What Influences Consumer Choice of Fresh Produce Purchase Location

TL;DR: In this article, a multinomial logit model is used to analyze a national dataset of fresh produce consumers with a focus on exploring differences among those that prefer to purchase direct always, occasionally (seasonally and as a secondary source), and never.
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Consumer Preferences for Locally Made Specialty Food Products Across Northern New England

TL;DR: In this article, the authors investigate whether willingness to pay a premium for local specialty food products differ between consumers in Maine, New Hampshire, and Vermont, while the evidence suggests that Maine residents are not.
Posted ContentDOI

Direct Marketing of Fresh Produce: Understanding Consumer Purchasing Decisions

TL;DR: Direct marketing via farmers' markets, roadside stands, community supported agriculture (CSA) programs, and other outlets, is integral to the prosperity of many small fruit and vegetable farms.