
 Diplomats in embassies and permanent representations are increasingly using the messaging application WhatsApp to communicate with their peers. They use WhatsApp groups to coordinate initiatives at multilateral forums, communicate more rapidly with headquarters and stay in touch with organizational developments at home, as well as form more personal working relations among their peers. To make sense of this phenomenon, our analysis looks at adaptation in practice. Instead of separating digital practices from offline/traditional ways of doing things, we build on the practice turn in International Relations and develop a nuanced framework in which improvising agents in a transformed context adapt to new realities while continuously being influenced by past ways of doing things—a phenomenon called “hysteresis” by practice turners. We analyze how traditional practices are supplemented by new technologies (complementarities) as well as how offline and online relationships are shaped by similar practical logics (similarities). We apply these micro-lenses to understand multilateral diplomacy at the United Nations Human Rights Council in Geneva. Building on twenty-three interviews with practitioners, we find that WhatsApp redefines the meaning of face-to-face interactions among ambassadors and permanent representatives and makes physical meetings between diplomats more—rather than less—important.

WhatsApp with Diplomatic Practices in Geneva? Diplomats, Digital Technologies, and Adaptation in Practice

Social media are increasingly important tools in diplomacy. Diplomats are expected to use social media platforms such as Twitter, Facebook and Instagram to communicate with each other and with both the domestic and international publics. This form of communication involves displaying positive emotions to generate attention in a competitive information environment. Emotions are essential to managing perceptions, conveying signals and safeguarding state reputations in traditional diplomacy. Commercial demands of online performance, however, activate new dimensions and challenges in the management of emotions in diplomacy. As digital disinformation and populist campaigns have transgressed the boundaries of domestic public debate, diplomats must also display emotional restraint to contain and counter such influence. This article analyses how diplomats perceive the demands of digital diplomacy and how emotions are engaged in their efforts to perform competently both online and offline. The study draws on fieldwork and interviews with 13 European diplomats as well as document analysis of handbooks and training material used to transfer ‘emotional communication skills’ to diplomats. The study findings suggest that the demands of digital diplomacy are challenging traditional enactments of ‘the good diplomat’. In addition to the tensions between outreach and countering communication practices, the emotional labour in digital diplomacy extends beyond what we see on social media. Diplomats perceive the expectations of constant performance online to at times conflict with their professional role offline.

https://bristoluniversitypressdigital.com/downloadpdf/journals/emsoc/5/1/article-p29.pdf

Emotional labour in digital diplomacy: perceptions and challenges for European diplomats

Dr. Ilan Manor is a leading scholar in the digitalization of public diplomacy and a senior lecturer at the Ben Gurion University of the Negev. From the beginning of his academic career, Dr. Manor invested in researching the digitalized practices and strategies of the Ministries of Foreign Affairs and conceptualized the expression “the digitalization of public diplomacy” to explore how digital technologies shape the norms, values, and working routines of diplomats and diplomatic institutions. Based on the hypothesis of transparency as the core of social media technology, Dr. Manor mentioned that diplomacy has also had to become more open, especially in public diplomacy. Traditional secret diplomatic negotiations are under universal scrutiny by netizens because they are digitalized. Thus, the public wants diplomats to be more open and transparent in their professional activities. However, digitalization also brought a series of communication problems, especially in the time of geopolitical uncertainty of the COVID-19 pandemic and the Russia-Ukraine war. In the academic dialogue, Dr. Manor has analyzed the conceptualization, practices, and challenges of the digitalization of public diplomacy in the framework of the current geopolitical context and global crisis and reviewed the long-term conceptual debate in public diplomacy scholarship on the value of soft power in the digital age. The last part of this dialogue focused on using visual supports in the international communication arena, criticizing the omnipresent use of memes and gifs of the Russian and Ukrainian governments during the war and questioning the public(s) in the digitalization of public diplomacy.

Digitalization of public diplomacy: Concepts, trends, and challenges


 This article suggests a new approach for looking at emotions. In the framework that is developed, emotions are practices that are performed in context and not only felt or had. On the theoretical side, three concepts inspired by Bourdieu's work are introduced: hexis, emotional sense, and emotional performance. On the methodological side, this framework is used to make sense of emojis in digital exchanges. Emojis are the literal display of an emotion “on paper”—or rather, on screen—and constitute a simplified way to read the emotional communication between individuals. They are not epiphenomenal. Given the widespread use of instant messaging applications, they are an accessible and effective means for individuals to perform emotions. In turn, this framework opens up the possibility to analyze better how and why mundane emotions matter in international politics. How diplomats use emojis on WhatsApp during negotiations at the UN Human Rights Council in Geneva serves as an illustration. Often perceived as guided by rational calculations, diplomats also master informal and interpersonal skills to persuade, negotiate, and build connections. This fundamental social dimension of diplomatic work puts their (online) emotional practices at the center of their performances.

Jérémie Cornut

Papers

Emotional Practices and How We Can Trace Them: Diplomats, Emojis, and Multilateral Negotiations at the UNHRC

WhatsApp with Diplomatic Practices in Geneva? Diplomats, Digital Technologies, and Adaptation in Practice