Jeremy Kees

TL;DR: The authors examines whether one popular Internet data souring trend is a good fit for social science disciplines, including advertising, and examines whether it can be used in the context of data collection using Internet based samples.

TL;DR: In this article, the authors examined how accurately consumers estimate the nutrient content of typical restaurant meals using a survey methodology and conducted an experiment to address how the provision of nutrition information on menus influences purchase intentions and reported preferences.

TL;DR: In this article, the authors examine potential explanations of why consumers have difficulty making personal financial decisions that will most beneficial in the long run, and find that consumers who express higher levels of future orientation are more likely to participate in a retirement plan.

TL;DR: In this article, the authors present results from a between-subjects experiment with more than 500 smokers that test the effectiveness of pictorial warnings that vary in their graphic depiction of the warning and an underlying mechanism proposed to drive potential effects of the manipulation of the graphic depiction.

TL;DR: The authors predict and find that the SC icon can lead to positive (and potentially misleading) nutrient evaluations and product healthfulness when compared with the TL-GDA icon or no-FOP icon control, and that nutrition consciousness is more likely to moderate effects related to the Nutrition Facts Panel than the FOP nutrition icon information.