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Jie G. Fowler

Researcher at Valdosta State University

Publications -  22
Citations -  166

Jie G. Fowler is an academic researcher from Valdosta State University. The author has contributed to research in topics: China & Marketization. The author has an hindex of 7, co-authored 18 publications receiving 129 citations. Previous affiliations of Jie G. Fowler include University of Nebraska–Lincoln & College of Business Administration.

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Customer Citizenship Behavior: An Expanded Theoretical Understanding

Jie G. Fowler
TL;DR: In this article, the authors present four views on reasons for customer citizenship (an integrative taxonomy of motivation, social capital, resource exchange, and altruism) and review possible positive and negative effects of customer citizenship behavior.
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The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements

TL;DR: In this paper, the authors examine how Western media operates in a non-western context and investigate how beauty ideals and ethnicity are portrayed in transnational fashion ads, finding that beauty ideals in fashion ads contain similarities and differences across cultural boundaries.
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Marketing to Liminal Consumers: Migrant Workers as an Emerging Segment in Transitional Economies

TL;DR: In this paper, the authors investigate the existence of other types of boundaries, such as rural to urban migration and urban to rural migration, in the context of acculturation research.
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Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers:

TL;DR: Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce as discussed by the authors, and members of this generational cohort are essential to the tourism industry as the...
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Analyzing Chinese older people's quality of life through their use of the internet

TL;DR: Wang et al. as discussed by the authors investigated the experience/meaning of ageing and the strategies that consumers deploy to cope with ageing issues through internet communication, and found that older people have found creative ways of coping with ageing by recalling the frugal experiences in the past, and purchasing small items as emotion enhancers.