J
Jingjing Guan
Researcher at Zhejiang Gongshang University
Publications - 1
Citations - 58
Jingjing Guan is an academic researcher from Zhejiang Gongshang University. The author has contributed to research in topics: Tourism & Attractiveness. The author has an hindex of 1, co-authored 1 publications receiving 39 citations.
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The Contribution of Local Cuisine to Destination Attractiveness: An Analysis Involving Chinese Tourists' Heterogeneous Preferences
Jingjing Guan,David L. Jones +1 more
TL;DR: In this article, a model incorporating tourists' heterogeneous preferences of local cuisine, perceptions of local food attractiveness, and destination attractiveness was investigated using the survey data collected from two cities in China and partial least-squares structural equation modeling.