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Joesph O'Sullivan

Researcher at Yahoo!

Publications -  1
Citations -  130

Joesph O'Sullivan is an academic researcher from Yahoo!. The author has contributed to research in topics: Metadata repository & Metadata. The author has an hindex of 1, co-authored 1 publications receiving 130 citations.

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Targeted Ad System Using Metadata

TL;DR: In this article, the authors proposed a method for targeting advertisements that selects a first content item that has an associated set of metadata, such as a tag or keyword used by the first user in relation to the content item.