For a multi-party online advertising exchange including advertising and publishing entities and one or more third party participants, the disclosed systems and methods enable third party participation in arbitrage opportunities in online advertising transactions. A plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Arbitrage broker for online advertising exchange

A system and method for recommending video programs to a user comprising determining a first video program that is of interest to a user and then determining a second video program to recommend to the user, the second video program being determined from a recommendation database assembled by analyzing access logs from one or more search engines or online video content providers.

Recommending video programs

Methods and apparatus to generate and use content-aware watermarks are disclosed herein. In a disclosed example method, media composition data is received and at least one word present in an audio track of the media composition data is selected. The word is then located in a watermark.

Methods and apparatus to generate and use content-aware watermarks

A method and arrangements at a multimedia distribution network for estimating a present user constellation of a household are suggested. A sequence of textual descriptors that are associated with a multimedia sequence that is presently provided to the household is monitored. By acquiring a set of parameters of a statistical model that is based on textual descriptors that have previously been provided to the household, and by estimating a present user constellation by correlating the sequence of textual descriptors with the parameters of the statistical model, the estimated information may be used for customization of content that is provided to the household.

A method and arrangements for analysing multimedia content

For a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange. Similarly, each advertising entity can specify one or more preferences for user attributes as requirements or definitions for advertising transactions in the exchange which are also normalized to the common vocabulary. The common vocabulary enables the comparison of a first set of user attributes to a second set of user attributes within the exchange. Supplemental user attribute data may also be received from audience data brokers, and the performance of advertising as a function of sets and subsets of user attributes over time may be recorded so that optimal display strategies can be determined. Publishers that meet certain requirements can pre-qualify their publishing inventory for a given set of user attributes raising certainty in advertising transactions. Various system refinements are provided and disclosed according to a host of optional embodiments.

Normalizing and tracking user attributes for transactions in an advertising exchange

The present invention creates an intelligent automated system that enables media outlets to optimize the value of their advertising inventory. It also enables media outlets, on a platform-agnostic basis, to market advertising inventory driven by content-based criteria rather than audience data alone. This is achieved preferably by text mining programming content in context and by interpreting the accompanying audio tracks, in text form, from a closed captioning system or from a real time voice recognition system or from any other source of video and/or program content. The present invention searches through opportunities for an advertiser, or advertising category, on any number of media outlets. The application of in context text mining to advertisement unit placement allows the advertiser to reach more viewers who are engaged and predisposed to receiving the advertiser's message.

Jon Gluck

Papers

Intelligent automated method and system for optimizing the value of the sale and/or purchase of certain advertising inventory