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Patent

Intelligent automated method and system for optimizing the value of the sale and/or purchase of certain advertising inventory

Gary S. Cozen, +3 more
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TLDR
In this paper, the authors present an intelligent automated system that enables media outlets to optimize the value of their advertising inventory by text mining programming content in context and interpreting the accompanying audio tracks, in text form, from a closed captioning system or from a real-time voice recognition system.
Abstract: 
The present invention creates an intelligent automated system that enables media outlets to optimize the value of their advertising inventory. It also enables media outlets, on a platform-agnostic basis, to market advertising inventory driven by content-based criteria rather than audience data alone. This is achieved preferably by text mining programming content in context and by interpreting the accompanying audio tracks, in text form, from a closed captioning system or from a real time voice recognition system or from any other source of video and/or program content. The present invention searches through opportunities for an advertiser, or advertising category, on any number of media outlets. The application of in context text mining to advertisement unit placement allows the advertiser to reach more viewers who are engaged and predisposed to receiving the advertiser's message.

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Patent

Arbitrage broker for online advertising exchange

Gary W. Flake, +6 more
TL;DR: In this paper, a plurality of underlying transaction details are abstracted and provided to the third party participants without loss of generalization and while preserving relationships in the transaction data, to enable a third party share risk in advertising transactions.
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Recommending video programs

Michael Chu, +1 more
TL;DR: In this article, a system and method for recommending video programs to a user comprising determining a first video program that is of interest to the user and then determining a second video program to recommend to the users, the second video programs being determined from a recommendation database assembled by analyzing access logs from one or more search engines or online video content providers.
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Methods and apparatus to generate and use content-aware watermarks

Arun Ramaswamy, +1 more
TL;DR: In this paper, the authors present a method to generate and use content-aware watermarks for media composition data, where at least one word present in an audio track is selected.
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A method and arrangements for analysing multimedia content

Apostolos Georgakis
TL;DR: In this article, a method and arrangements at a multimedia distribution network for estimating a present user constellation of a household is suggested, where a sequence of textual descriptors that are associated with a multimedia sequence that is presently provided to the household is monitored.
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Normalizing and tracking user attributes for transactions in an advertising exchange

Gary W. Flake, +6 more
TL;DR: In this article, a multi-party advertising exchange including advertising and publishing entities, each publishing entity can expose user attribute space(s) for its publishing inventory to the exchange, which are normalized to a common vocabulary within the exchange.
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Patent

System and method for delivering targeted advertisements to consumers

Kenneth C. Hite, +3 more
TL;DR: In this paper, the authors proposed a method to enhance television and radio advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it was not intended.
Patent

Targeted advertising in on demand programming

Charles A. Eldering, +3 more
TL;DR: In this paper, targeted advertisements are selected based on viewing characteristics, presence or absence of specific transactions, demographics, video selection, or some combination thereof, and the system may either disable the fast-forwarding and skipping of the targeted ads or may present an alternative ad if the subscriber attempts to fast forward or skip the ad.
Patent

System and method for online trading of television advertising space

John Phan, +1 more
TL;DR: In this paper, the authors propose an online targeted advertising system consisting of a first interface to enable a TV program distributor to access an online targeting exchange and identify ad avails as commodities, a second interface to allow a TV viewing household to access the targeted advertising exchange and carry out transactions related to the identified ad avail.
Patent

System and method for utilizing the content of audio/video files to select advertising content for display

Ying Li, +10 more
TL;DR: In this article, a system and methods for analyzing the content of audio/video files using speech recognition and data mining technologies are provided. And it can generally be assumed that a user's interest is highly correlated with an audio or video clip or television program the user may be watching, methods and systems for utilizing the results of speech recognition technology implementation to retrieve relevant advertising content for display are also provided.
Patent

Scheduling content insertion opportunities in a broadcast network

Daniel A. Boulet, +2 more
TL;DR: In this article, a system and method to dynamically insert content into programming breaks of at least a first programming channel is presented, where a plurality of available insertion options (e.g., assets) may be identified.