Part I. Experimental Studies: 2. Experiment in psychology 3. Experiments on perceiving III Experiments on imaging 4-8. Experiments on remembering: (a) The method of description (b) The method of repeated reproduction (c) The method of picture writing (d) The method of serial reproduction (e) The method of serial reproduction picture material 9. Perceiving, recognizing, remembering 10. A theory of remembering 11. Images and their functions 12. Meaning Part II. Remembering as a Study in Social Psychology: 13. Social psychology 14. Social psychology and the matter of recall 15. Social psychology and the manner of recall 16. Conventionalism 17. The notion of a collective unconscious 18. The basis of social recall 19. A summary and some conclusions.

Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

1. Introduction and Overview. 2. Detecting Influential Observations and Outliers. 3. Detecting and Assessing Collinearity. 4. Applications and Remedies. 5. Research Issues and Directions for Extensions. Bibliography. Author Index. Subject Index.

Regression Diagnostics: Identifying Influential Data and Sources of Collinearity

Emotion and Adaptation

Part I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Research. 3. The Ethics and Politics of Social Research. Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. Part IV: ANALYSIS OF DATA:QUANTITATIVE AND QUALITATIVE . 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. Reading and Writing Social Research. Appendix A. Using the Library. Appendix B. Random Numbers. Appendix C. Distribution of Chi Square. Appendix D. Normal Curve Areas. Appendix E. Estimated Sampling Error.

社会研究方法基础 = The Basics of Social Research

체험마케팅(Experiential Marketing)의 오해와 진실

Goal and objectives of the dissertationGoalThe goal of this study was to develop a valid and reliable instrument that would offer tourism managers and planners a useful tool in understanding and planning for memorable tourism experiences (MTE).ObjectivesSpecifically, this study sought to answer the following research questions:1. Does the MTE scale developed in this study yield an appropriate level of reliability and validity?2. Are there relationships among the constructs in the proposed model?3. How well does the construct model fit the data when tested using the analysis technique of structural equation model?MethodologyParticipants and ProceduresAn empirical evaluation of the developed instrument was undertaken using data obtained from U.S. college students at a large Midwestern university. The students were enrolled in 12 classes spread across different academic majors. The participants were first asked to recall their MTE and to evaluate all 85 items on a seven-point Likert-type scale, on which 1 represented I have not experienced at all and 7 represented I have experienced very much. A total of 730 survey questionnaires were handed out and 536 copies were returned, representing an overall response rate of 73.4%.Development and validation of research instrumentIn refining the scale, both exploratory (EFA) and confirmatory factor analyses (CFA) as well as reliability tests were conducted. After the number of factors was identified and the problematic items were removed based on the results of exploratory factor analysis, a confirmatory factor analysis was conducted using the covariance matrmatrix examine whether the scale items were structurally consistent with the embedded theory or with any a priori logic of scale design. Before the CFA, the sample was randomly split into two 250-case subsamples using SPSS routine for random case selection. One sample was used for calibration and the other for validation.Structural Equation ModelingAfter the convergent and discriminant validity are identified, a further examination of the causal relationships between the derived constructs and other constructs or variables of interest was performed to see if the derived constructs behave in the way stipulated by the underlying tenets guiding the MTE scale development. The resulting data further provides critical indication of construct validity. Researchers regarded this test as a process to assess nomological validity of construct (Anderson & Gerbing, 1988; Campbell, 1960; Chen & Hsu, 2001).ResultsPurification of Measurement ScaleIn assessing the quality of an item, the itemto- total correlations were examined. This is a commonly accepted procedure in developing a scale (Choi & Sirakaya, 2005). In order to purify the scale, items that were poorly correlated (r Exploratory Factor AnalysisEFA was followed by a rotation with both orthogonal (VARIMAX) and oblique (OBLIMIN) methods. Results from two different methods showed similar structures with the same value of explained variances. The results obtained from principal components analysis with an oblique rotation method was used for the data analysis in order to permit the obtained components to correlate and, therefore, followed the assumption that MTE components are related yet distinct from each other (Lee & Comrey 1979). In deciding to retain an item, both factor loading (r > 0.4) and the communality (r>0.5) of each item were examined. Employing a combination of Cattell (1966) scree test and theoretical basis of the scale (i.e., eigenvalues greater than 1), the EFA of the MTE scale extracted seven factors accounting for 74. …

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Development of a scale to measure memorable tourism experiences.

The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus, the goal of the present study was to develop a valid and reliable measurement scale that will assist in understanding the concept and in improving the effective management of the memorable experience. Following Churchill’s (1979) recommended process, we developed a 24-item memorable tourism experience scale that we believe is applicable to most destination areas. The scale comprises seven domains: hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty. The data support this dimensional structure of the memorable tourism experience as well as its internal consistency and validity (i.e., content, construct, convergent, and discriminant validity). Theoretical and managerial imp...

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Development of a Scale to Measure Memorable Tourism Experiences

The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

The current study develops a theoretical model of the effect of memorable tourism experiences (MTEs) on behavioral intentions by examining the structural relationships between destination image (DI...

The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction

The present study seeks to establish the cross-cultural validity of the memorable tourism experience scale (MTES), a recently developed measurement scale designed to assess individuals’ memorable tourism experiences (MTEs). Since the psychometric properties of the MTES have only been examined within a sample of American college students, the aim of this study was to replicate the previous psychometric findings using a sample of Taiwanese respondents. The data confirmed the validity of the previously established seven dimensions of MTES in the Taiwanese sample. Thus, the findings of the study suggest that MTES can generally be utilized to assess individuals’ MTEs in cross-cultural settings.

Jong-Hyeong Kim

Papers

Development of a scale to measure memorable tourism experiences.

Development of a Scale to Measure Memorable Tourism Experiences

The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction

Cross-Cultural Validation of a Memorable Tourism Experience Scale (MTES)