Trust: The Social Virtues and the Creation of Prosperity

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Engaged Scholarship: A Guide for Organizational and Social Research

Despite hospitality and tourism researchers’ recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.

The impact of online user reviews on hotel room sales [Summary]

Organization for Economic Cooperation and Development (OECD)

Handbook of industrial organization , Handbook of industrial organization , کتابخانه دانشگاه امام صادق(ع)

Handbook of Industrial Organization

Trust underlies much of the online shopping behavior. We compare trust in online shopping in four countries: (1) the United States, a mature online market; (2) Germany; (3) China, the fastest growi...

Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust

Young Internet users engage in risky or inappropriate behavior online that could either be embarrassing or harmful to their future. As importantly, young Internet users engage in online activities that reveal a great deal about the cost to serve them and their willingness to pay for goods and services, which could be used against them by well-informed sellers. Educational applications that collect users’ information are becoming ubiquitous in the classroom, presenting the opportunity for students’ data to be mined. We are not aware of prior studies that examine parental or students’ attitudes and preferences toward data mining of educational application accounts, and how these attitudes differ across several countries. We used three survey instruments to measure parents’ and students’ attitudes toward data mining of educational applications. Parents in all countries studied prefer far less data mining of students’ online activities than seems to be the current practice. Most importantly, aversion ...

Family Preferences Concerning Online Privacy, Data Mining, and Targeted Ads: Regulatory Implications

The ecommerce market in China is both the largest online market in the world and the market with the greatest number of low quality or counterfeit product offerings. We examine three very successful online companies in China and their very different paths to success and then use our experience to develop testable hypotheses, as proposed by Eisenhardt and Graebner. We present our hypotheses and then discuss the experiments that were conducted in China, the United States, Germany, and Singapore in order to test these hypotheses. We expected to see that the role of reputation is critical in China, and that it is more critical in China than in ecommerce markets elsewhere. Consistent with our hypotheses, we find first that vendor reputation is indeed the most important factor influencing consumers' willingness to shop at and willingness to pay for goods from a specific vendor in China and elsewhere. We find only limited support for our hypotheses concerning the role of risk mitigation mechanisms in general, but we do find support for the hypothesis that the Chinese online markets differ from online markets elsewhere.

The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies

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The Future of Academic MIS Research: From Information Systems Economics to Innovative Business Models, Social Impacts, Public Policy, Regulation, and the Law

The Resonance Marketing hypothesis suggests that in an era of nearly perfect online information consumers will be able to know everything about products that interest them, including their exact descriptions, the best available sellers, and prices throughout the market. Consumers will then purchase those products that offer the greatest consumer surplus, which may not be the products with lowest prices in areas where individual consumers have the strongest preferences. We divide the Resonance Marketing hypothesis into three testable subordinate hypotheses. We test one of the three, Verifiability: Consumers will not be deceived by false or manipulated content, and will be able to assess products and their reviews and be able to make rational purchase decisions. Preliminary data suggest that testing Verifiability will be difficult and will require complex experimental design. The paper ends with insights into how one would more completely test the Verifiability Hypothesis and suggestions for future research.

/pdf/a-preliminary-test-of-the-resonance-marketing-hypothesis-18hx0q0sdt.pdf

Joshua S. Wilson

Papers

Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust

Family Preferences Concerning Online Privacy, Data Mining, and Targeted Ads: Regulatory Implications

The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies

The Future of Academic MIS Research: From Information Systems Economics to Innovative Business Models, Social Impacts, Public Policy, Regulation, and the Law

A Preliminary Test of the Resonance Marketing Hypothesis: Guidance for Future Research Assessing Multi-Attribute Preferences in Horizontal Competition