/pdf/engaged-scholarship-a-guide-for-organizational-and-social-1od3lo0196.pdf

Engaged Scholarship: A Guide for Organizational and Social Research

Organization for Economic Cooperation and Development (OECD)

An online health-care community (OHC) is a novel channel through which doctors share medical or health-care knowledge with patients. While the sustainable development of an OHC relies on doctors’ p...

How Doctors Gain Social and Economic Returns in Online Health-Care Communities: A Professional Capital Perspective

Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment

The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace

Trust underlies much of the online shopping behavior. We compare trust in online shopping in four countries: (1) the United States, a mature online market; (2) Germany; (3) China, the fastest growi...

Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust

Significant differences exist among consumers' online shopping behavior in different international markets. This paper compares consumer behavior in four different markets: (1) The US, the largest and most mature market, (2) Germany, a similarly advanced western market (3) China, the fastest growing online market, but one where consumers are plagued by incidents of counterfeits, forgeries, and spoiled or defective items, and (4) Singapore, an advanced market, culturally similar in some ways to China, but with a strong legal system. We performed laboratory experiments simultaneously in all four countries. We used three experimental treatments: (1) No assurances of product quality or authenticity, (2) promises of quality and authenticity, and (3) promises backed up by third party assurances. We examined subjects' responses for all three treatments, and for vendors' with different degrees of riskiness. We confirmed that significant differences exist in consumer behavior, but these differences were not always what we expected. Chinese consumers do appear to have trust in their best online vendors. US consumers appear to treat online shopping very similarly to the way they treat shopping in physical venues.

Online Trust: An International Study of Subjects' Willingness to Shop at Online Merchants, Including the Effects of Promises and of Third Party Guarantees

The ecommerce market in China is both the largest online market in the world and the one with the greatest number of low quality or counterfeit product offerings. Using case studies to develop testable hypotheses, as proposed by Eisenhardt and Graebner, we examine three very successful online companies in China and their very different paths to success. Our findings suggest that offering promises, assurances, and guarantees to consumers is not sufficient, because it is relatively easy for low quality sellers to offer counterfeit promises along with counterfeit products. We do find that promises backed up reputational capital can be sufficient to generate necessary online trust, and that actions must be taken to maintain quality in order to maintain trust. We understand the limitations of the work: since the same dataset cannot be used both to generate hypotheses and to test them we view this work as theory generation and not theory testing.

/pdf/the-special-challenges-of-ecommerce-in-china-a-preliminary-4n0em61ik9.pdf

The Special Challenges of Ecommerce in China: A Preliminary Investigation of Sufficient Conditions for Generating Adequate Consumer Trust for Initial Launch

Program management is suited to reduce ambiguity, which is when large numbers of possible solutions and stakeholders present no clear path to defined business goals. The purpose of this study is to examine the effects of program goal ambiguity on inter-team integrative conflict management during IT program implementation. Specifically, we probe the moderating role of goal ambiguity on the relationships among goal interdependence, integrative conflict management and program performance achievement. Based on the results with 120 IT programs, our findings confirm goal interdependence has positive influence on integrative conflict management, which in turn to influence program performance achievement positively and goal ambiguity has significant moderating effects.

Fei Ren

Papers

Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust

Online Trust: An International Study of Subjects' Willingness to Shop at Online Merchants, Including the Effects of Promises and of Third Party Guarantees

The Special Challenges of Ecommerce in China: A Preliminary Investigation of Sufficient Conditions for Generating Adequate Consumer Trust for Initial Launch

The Impacts of Program Goal Ambiguity on Inter-team Integrative Conflict Management during IT Program Implementation: Theory of Controversy