Julian Ming Sung Cheng

TL;DR: In this article, the antecedents of social media advertising value and the effect of this advertising value on online purchase intention in transitional economies in Southeast Asia were investigated, and the results showed that the advertising value had a significant impact on online purchasing intention.

TL;DR: In this paper, the authors examined consumer attitudes towards four sub-types of interactive digital advertising: internet-based e-and email advertising, and mobile-phone-based SMS-and MMS-type advertising.

TL;DR: In this article, the authors investigated the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Taiwanese customers' intention to conduct information collection and order placement through the internet.

TL;DR: In this article, the authors examined how coercive power and non-coercive power affect trust and how these relationships are affected by affective and calculative commitment, and found that affective commitment has a positive moderating effect on the negative relationship between coercive powers and trust, while calculative commitments have a negative moderating effects on the positive relationship between non-powers and trust.

TL;DR: In this paper, the authors investigate bank choice/selection criteria in a range of cultural and country economic scenarios and reveal three key dimensions/factors/strategies that are consistent across all three economies.