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Junghoon Lee

Publications -  5
Citations -  44

Junghoon Lee is an academic researcher. The author has contributed to research in topics: Computer science & Control (management). The author has an hindex of 1, co-authored 1 publications receiving 29 citations.

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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry

TL;DR: In this paper , the authors examined the effect of brand modernity on brand love and how brand love affects behavioral intentions including intentions to use, word-of-mouth and willingness to pay more.
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NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants

TL;DR: In this paper , a consumer decision-making process in the context of indoor smart farm restaurants is investigated, and the effect of awareness of consumption consequences on consumers' attitudes as well as the role played by subjective norms in the formation of personal norms.
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Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

TL;DR: In this article , the authors observed the relationship between psychological benefits and the theory of planned behavior in the context of an eco-friendly TV home shopping broadcasts and examined the moderating role of personal norm on proenvironmental attitudes in the TV home-shopping context.