Social identity theory and the organization

Tackling the plastic problem: A review on perceptions, behaviors, and interventions.

Imagine that you get such certain awesome experience and knowledge by only reading a book. How can? It seems to be greater when a book can be the best thing to discover. Books now will appear in printed and soft file collection. One of them is this book service profit chain. It is so usual with the printed books. However, many people sometimes have no space to bring the book for them; this is why they can't read the book wherever they want.

Service profit chain

Internet society: The Internet in everyday life.

Предлагается практическая модель для диагностики организаций. Модель относительно проста в применении. В течение нескольких лет автор экспериментировал с когнитивными картами организаций - некими маркерами, с помощью которых описывал наблюдения и трактовал взаимоотношения между различными единицами информации. Большинство теорий организации, по мнению автора, либо слишком узки, чтобы охватить действительность, либо слишком широки и абстрактны, чтобы эффективно направлять поиски. В своей модели М. Вайсборд выделяет в организации шесть блоков организационных переменных: цели, структуру, вознаграждения, вспомогательные механизмы, взаимоотношения и лидерство. Их он изобразил в виде ячеек в круге (как на экране радара). Точно так же как авиадиспетчеры используют радар для определения курса самолета в зависимости от высоты, скорости, дистанции и погоды, те, кто работает над совершенствованием организации, должны наблюдать за взаимоотношениями между всеми элементами, а не концентрировать внимание на одном из них. Для каждого блока необходимо диагностировать как формальную, так и неформальную системы организации. Формальная система отвечает на вопрос как это должно быть, а неформальная показывает сам процесс работы. Для каждого из блоков автор разработал ключевые диагностические вопросы. Цели. Предложены два фактора: ясность целей организации и согласие (и поддержка) относительно целей организации. Структура. Ставятся следующие вопросы: есть ли адекватность между организационной целью и структурой, построенной, чтобы обслуживать эту цель. Существуют три варианта построения организационных структур: по функциям (специалисты одного профиля работают вместе), по продуктам, программам или проектам (команды, состоящие из специалистов разного профиля, работают на конечный результат), и соединение первого и второго подходов (матричная структура). Взаимоотношения. Задаются вопросы: кто и с кем должен работать; какие технологии должны использоваться (в рамках формальной системы); и как хорошо они это делают; каково качество отношений, методы управления конфликтами (в рамках неформальной системы). Поощрения. Три важных вопроса, на которые следует ответить: Определены ли задачи, решение которых нужно стимулировать? Что конкретно поощряется материально и психологически (формально)? Что по ощущению людей поощряется и наказывается (неформальная система поощрений и наказаний)? Лидерство. Надо определить степень, с которой лидеры: определяют цели; воплощают цели в программы; сохраняют целостность организации; поддерживают порядок (управляют конфликтами). Полезные механизмы. Это процедуры, технологии, совещания, системы планирования, контроля, бюджет, отчеты, информация и т.д. Качество работы этих механизмов легко проследить, следуя за основным технологическим процессом и определяя узкие места. Ключевым аспектом организационного диагноза является наличие и величина разрыва (расхождения) между формальной и неформальной структурами организации по каждому из выделенных параметров (опеределение соответствия индивида и организации). Другим вопросом является величина несоответствия между тем что есть и что должно быть (определение соответствия между организацией и внешним окружением). Диагностическую модель Вайсборда рекомендуется использовать при дефиците времени, в организациях с несложной структурой. (С.А. Липатов)

Organizational diagnosis: Six places to look for trouble with or without a theory / Диагностика организации: шесть областей для поиска проблем на теоретической основе или без нее

In this paper, market orientation in Croatian higher education (HE) is discussed within the context of stakeholder-oriented management. Drawing on existing studies, the ‘classical’ empirical model, describing the market orientation of generic nonprofit organisations, has been adapted to the contingencies of the Croatian HE sector. Empirical testing of the model, based on primary data drawn from the majority of public institutions of higher learning in the country, reveals inadequate market orientation toward the relevant stakeholders. Although social market orientation currently does not exist in Croatian HE institutions, the empirical results confirm that it might be possible to initiate a ‘virtuous circle’, in which relevant market orientation and stakeholder management practices, directed toward one or other of the stakeholders, simultaneously enhance orientation toward the other stakeholders. Unfortunately, the current situation in HE is not satisfactory, which could hinder the implementation of development of knowledge society in Croatia.

Market Orientation in Managing Relationships with Multiple Constituencies of Croatian Higher Education.

Customer satisfaction has long been recognized as a central concept of all business activities. Satisfaction can serve as an indicator of success of the company, both in the past and present, as well as an indicator of future performance. High quality service to students is a prerequisite of maintaining competitiveness in the market of higher education. A relationship that is created between the expectations of students and their satisfaction with the quality of service that provides educational institution plays an important role in shaping the reputation of academic institutions. Academic institutions are becoming aware of the importance of student satisfaction, because satisfaction positively influences their decision to continue their education at this institution, and the positive word of mouth that will attract prospective students. Satisfaction will affect student motivation, and therefore their performance. This paper provides insight into the marketing aspects of customer satisfaction, primarily insight into the satisfaction of students in the educational sector. The aim is to establish the influence of satisfaction various factors related to the university and higher education to the satisfaction of student life, and does student life satisfaction affect the overall happiness and student performance. The research was conducted on the student population of the University of Split, on a sample of 191 respondents. The research was conducted with the help of online survey questionnaire. The claim that student’s satisfactions with housing affect the satisfaction with the quality of student life is rejected. The results confirmed that the student’s satisfaction with university contents, university bodies and services, teaching, teaching methods and academic reputation affects the satisfaction of student life and student life satisfaction affect the student performance.

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The link between students' satisfaction with faculty, overall students' satisfaction with student life and student performances

For centuries, packaging communicates and is capable of attracting consumer’s attention. In the B2C market it usually communicates images influencing consumer perception, appeal to the consumer’s emotions, and generate desire for some specific product. Therefore, packaging could be considered as promotional tool, especially within the retail industry environment. However, to understand how packaging communicates and influences consumers it is necessary to emphasize the way how consumers perceive packaging in general. The “communicational” dimensions of packaging are factors that could affect consumers and influence their purchasing behaviour. While some of the communicational dimensions of packaging (e.g. design, size, colour, and carried information) attracted modest attention among academic researchers, there is a relative lack of studies dealing with the packaging material. It is the purpose of this paper to provide a limited insight/overview to generic consumer’s perception of packaging material by combining the findings from the current seminal research studies and primary research used in this paper. Focus groups findings indicate that consumers are merely aware of different packaging material and their characteristics. Consumers are expressing needs for safe packaging, yet the importance of convenience seems to be the most important and they are prepared for some trade-offs in order to maintain usage convenience. It is indicative that preferences of particular packaging material over another are moderated by certain factors (e.g. age, place of consumption, occasion, and product category). Due to sample and research methodology limitations the findings are limited regarding their generic value. However, the indications given can be considered as valuable guidelines necessary for further research in the field.

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Comparative Perception(s) of Consumer Goods Packaging: Croatian Consumers' Perspective

The management and marketing of religious sites, pilgrimage and religious events: challenges for Roman Catholic pilgrimages in Croatia.

Customers are often cited as one of the most important ‘assets’ of contemporary organizations. However, value of both customer relationships and the knowledge ‘extracted’ from them are often limited to the information technology (IT) domain, as the issue of implementing customer relationship management (CRM) software packages. In addition to a more embedded view of CRM, the ‘social’ trends relevant for customer relationships, , exemplified in the use of social networking tools and other ‘social software’ (such as Wiki-based pages, fora, chat pages, etc.) on the Internet, are identified and analyzed. It is argued that the ‘social CRM’ could be improved by taking into account the already existing theoretical and practical tenets of the virtual community model, as developed by contemporary sociology and communication sciences

Jurica Pavičić

Papers

Market Orientation in Managing Relationships with Multiple Constituencies of Croatian Higher Education.

The link between students' satisfaction with faculty, overall students' satisfaction with student life and student performances

Comparative Perception(s) of Consumer Goods Packaging: Croatian Consumers' Perspective

The management and marketing of religious sites, pilgrimage and religious events: challenges for Roman Catholic pilgrimages in Croatia.

Customer Knowledge Management: Toward Social CRM