K
Khairul Anuar Mohammad Shah
Researcher at Universiti Sains Malaysia
Publications - 17
Citations - 152
Khairul Anuar Mohammad Shah is an academic researcher from Universiti Sains Malaysia. The author has contributed to research in topics: Knowledge sharing & Country of origin. The author has an hindex of 7, co-authored 16 publications receiving 109 citations. Previous affiliations of Khairul Anuar Mohammad Shah include Pusan National University.
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Religiosity moderates the relationship between ego-defensive function and attitude towards advertising
TL;DR: In this paper, the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers and attitude toward advertising of controversial product is discussed, and the authors applied functional theory of attitudes to support this framework.
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The effects of peripheral service quality on spectators’ emotions and behavioural intentions
TL;DR: In this paper, the impacts of peripheral service quality on football match spectators' emotions and behavioural intention were investigated using the partial least squares technique, and the results illustrated the significant role of both pleasant and unpleasant emotions in forming spectators' behavioural intentions.
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The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
TL;DR: In this paper, the authors examined the relationship between event quality and fan satisfaction and consequent fan attendance of soccer matches in Iran and found that the effect of game quality on fan satisfaction is stronger than other dimensions.
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Empirical Evidence of Entrepreneurial Competencies and Firm Performance:A Study of Women Entrepreneurs of Nigeria
TL;DR: In this paper, the authors investigate the effects of entrepreneurial competencies on firm performance of businesses owned by Nigerian women entrepreneurs and find that strategic, opportunity and organizing competencies significantly affect the firm performance.
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Entrepreneurial competency as determinant for success of female entrepreneurs in nigeria
TL;DR: In this article, a study aimed at examining the direct relationship between entrepreneurial competency and firm performance of female Entrepreneurs in Nigeria was conducted, which revealed that strategy, opportunity and organizing competencies have positive direct relationship with firm performance.