This paper provides empirical evidence about born-global firms in the software industry of a small developing country with an open economy: Costa Rica. The paper is based on data collected through interviews with CEOs or founders of 40 Costa Rican software companies. Findings show that there are few born-global firms among Costa Rican software providers. We find that most companies followed a gradual approach to internationalization, and they did not export immediately upon birth. A careful analysis of firms that exported soon after they were born reveals that most firms are actually “born regional.”

An Exploratory Study in the Costa Rican Software Industry

This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality,...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1869363

Effects of perceived service quality, website quality, and reputation on purchase intention: the mediating and moderating roles of trust and perceived risk in online shopping

In this study, we have collected the response from 200 private university lecturers in Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural equations modeling (SEM).,The purpose of this paper is to elaborate the direct and indirect effects of e-service quality on perceived value, satisfaction and willingness to pay for online meeting platforms in the education sector. This study also explores the effect of e-service quality on users' perception and satisfaction.,The results reveal that e-service quality directly affects the perceived value and satisfaction but has no direct effect on the willingness to pay. Secondly, perceived value and satisfaction mediated the relationships between service quality and willingness to pay. However, it is observed that perceived value has a more significant impact on the willingness to pay compared to satisfaction. It is further reported that perceived value is one of the antecedents of satisfaction. The study also explores the direct relationship between perceived value and willingness to pay, and introduces satisfaction as a mediating variable between perceived value and willingness to pay.,The sample is geographically limited as only online faculty and staff working at private universities participated in the study. This study has implications for administrators of higher educational institutions and companies providing IT solutions for online meetings. From a managerial standpoint, this study provides and IT companies a broad theoretical basis that designing a successful online meeting platform should specifically emphasize e-service quality, perceived value and customer satisfaction.,There is no study that evaluated the links among e-service quality, value, satisfaction, and willingness to pay for the online meeting platform services. Therefore, this study is useful for the private university administration and online meeting platform developers and investors.

The role of E-service quality in shaping online meeting platforms: a case study from higher education sector

This study aims to highlight the importance of brand equity dimensions which act as a mediator between online reviews and consumer’s purchase intention. In particular, the present study tries to determine which the Aaker’s (1991) brand equity dimensions have the mediating roles between source credible online reviews and purchase intention.,Data were collected from select e-commerce site’s brand community on Facebook social media platform through Google form application. The present study first determines the reliability of the variables. To check the unidimensionality of the variables, exploratory factor analysis has been performed. This study makes use of structural equation modeling bootstrapping method to examine the mediating effects of brand equity dimensions between source credible online reviews and purchase intention.,Data analysis reveals that marketers should concentrate more on brand awareness and perceived value, which ultimately influence the purchase intention of the consumers.,This paper is one of the first that examines the mediating effects of consumer-based brand equity dimensions between source credible online reviews and consumer’s purchase intention. Further, the present study integrates source credibility theory and attribution theory to develop the research model.

The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensions

This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator.,Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis.,Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior.,This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries.,This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention.,Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24.,The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online.,This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce.,The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

Influence of consumers’ perceived risk on consumers’ online purchase intention

Purpose – This paper aims to view the role of religiosity in moderating the relationship between ego-defensive function of Muslim consumers’ and attitude toward advertising of controversial product. There is a rising concern among Muslim consumers’ with regards to the halal status of many food outlets in Malaysia. This came out because many food operators do not understand what halal really means. Many of them are from Kopitiams food and beverages industry. Design/methodology/approach – Survey method was used for the purpose of data collection in April 2014, and quantitative approach has been used as well. This study applied functional theory of attitudes to support this framework. Respondents consisted of 375 Muslim consumers’ in Malaysia. Findings – The paper provides empirical insights about how religiosity moderates the relationship between ego-defensive function and consumer attitude toward advertising. Consumers with a high level of religiosity are more likely to respond less favorably toward the ad...

Religiosity moderates the relationship between ego-defensive function and attitude towards advertising

Many e-retailers are utilising the influence of situational variables to impact consumer buying behaviour. Despite online buying behaviour of consumers, especially under the stimulants of sales promotion and scarcity are commonly practiced in developed countries, dearths of scholarly research both conceptual and empirical studies have been observed in developing countries like Pakistan. This study conceptualises the existing framework based on extensive literature review and proposes a quantitative research design for data collection in future. This paper brings forth the conceptual model to fill the gap of theoretical knowledge by delineating the influence of the purchase factors especially on the specific generation’s cohort i.e. Millennials and provides an explanation of their effects through consumer internal evaluation i.e. anticipated regret. Finally, the authors discuss both theoretical and managerial implications and offer guidelines of future empirical research. Research paper Keywords: E-commerce, Sales Promotion, Scarcity, Anticipated Regret, Stimulus Organism Response Model, Online Buying Behaviour, Millennials Reference to this paper should be made as follows: Ali Abbasi, G., Goh, Y. N., & Kamalul Ariffin, S. (2019). Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions, Journal of Entrepreneurship, Business and Economics , 7 (2), 189–219.

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Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions

Religious observance remains widespread and thus potentially influential in managerial decision-making, yet its impact on market entry decisions is largely unexplored. This study investigates the effect of managerial religiosity on the three key entry decisions of where, when, and how to internationalise. Based on the verbal protocols of fourteen Malaysian Muslim executives who are considering international expansion, we find that higher levels of religiosity neither led to preferences for other Muslim-majority markets nor significantly influenced ‘when’ and ‘how’ decisions. Nevertheless, our findings demonstrate that religious factors matter in quite different and unexpected ways. In particular, the presence of co-religious minority groups in an otherwise ‘religiously-distant’ market can influence entry decisions among religiously observant managers. Our study therefore yields a new and important insight into entry decisions, namely the role played by managerial religiosity.

A Leap of Faith? Managerial Religiosity And Market Entry Decisions

This paper is to investigate the factors that influence intention to use of mobile payment among young professionals in Malaysia. Theory acceptance model and Theory of planned behavior had been integrated to investigate this phenomenon. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, perceived behavioral control) were tested on intention to use mobile payment. In addition, trust was added to the framework as moderator. Data were distributed to a total of 250 young professional via online survey. After screening the returned questionnaires, a total of 211 questionnaires were acceptable and continued for further analysis. The finding shows that attitude and perceived behavioral control have a positive and significant relationship toward intention to use of mobile payment among young professionals. Whereas, subjective norm, perceived ease of use and perceived usefulness were found to be insignificant. Meanwhile, trust moderates the relationship between attitude and subjective norms toward intention to use mobile payment. The results from this study could help to inform marketers and mobile payment service providers about the significant factors that influence intention to use of mobile payment, so they can adapt their marketing strategies to suit the needs and wants of young professional in Malaysia.

Shaizatulaqma Kamalul Ariffin

Papers

Influence of consumers’ perceived risk on consumers’ online purchase intention

Religiosity moderates the relationship between ego-defensive function and attitude towards advertising

Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions

A Leap of Faith? Managerial Religiosity And Market Entry Decisions

Investigating Factors Affecting Intention to Use Mobile Payment Among Young Professionals in Malaysia