K
Krzysztof Fonfara
Researcher at Poznań University of Economics
Publications - 43
Citations - 1081
Krzysztof Fonfara is an academic researcher from Poznań University of Economics. The author has contributed to research in topics: Marketing management & Market orientation. The author has an hindex of 11, co-authored 43 publications receiving 1047 citations.
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The Development and Impact of Marketing Capabilities in Central Europe
TL;DR: This article examined the nature of marketing capabilities across a range of firm types in Hungary, Poland and Slovenia and found that firms with foreign participation have been able to develop a sophisticated level of marketing capability with a resulting positive impact on financial and market performance.
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Market Orientation in the Transition Economies of Central Europe
Graham J. Hooley,Tony Cox,John Fahy,David Shipley,József Berács,Krzysztof Fonfara,Boris Snoj +6 more
TL;DR: In this paper, Narver and Slater (Narver, J.C., and Slater, S.F.) show that the adoption of a market orientation is equally applicable in transition as in Western economies and that other business orientations may coexist with market orientation creating a richer and more complex set or organizational drivers.
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Marketing Capabilities and Firm Performance: A Hierarchical Model
TL;DR: In this paper, the authors present a hierarchical model of marketing capabilities in the context of central and eastern Europe, where higher order marketing capabilities are seen to be more important than operational capabilities in explaining superior competitive performance.
Journal ArticleDOI
Market orientation in the service sector of the transition economies of central Europe
TL;DR: In this article, the Narver and Slater market orientation scale is tested in the context of service firms in the transition economies of central Europe and found to be both valid and reliable.