Journal ArticleDOI
Market Orientation in the Transition Economies of Central Europe
Graham J. Hooley,Tony Cox,John Fahy,David Shipley,József Berács,Krzysztof Fonfara,Boris Snoj +6 more
TLDR
In this paper, Narver and Slater (Narver, J.C., and Slater, S.F.) show that the adoption of a market orientation is equally applicable in transition as in Western economies and that other business orientations may coexist with market orientation creating a richer and more complex set or organizational drivers.About:
This article is published in Journal of Business Research.The article was published on 2000-12-01. It has received 232 citations till now. The article focuses on the topics: Market orientation & Marketing strategy.read more
Citations
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Journal ArticleDOI
From Marketing Mix to Relationship Marketing
TL;DR: The authors discusses the nature and sometimes negative consequences of the dominating marketing paradigm of today, marketing mix management, and furthermore discusses how modern research into, for example, industrial marketing and services marketing as well as customer relationship economics shows that another approach to marketing is required.
Journal ArticleDOI
The effect of market orientation on product innovation
Bryan A. Lukas,O. C. Ferrell +1 more
TL;DR: In this paper, the authors investigate the relationship between two focal constructs in the debate: market orientation and product innovation, and they show that product innovation varies with market orientation, namely, customer orientation increases the introduction of new-to-the-world products and reduces the launching of me-too products, competitor orientation increased the introducing of me -too products and reduced the launch of line extensions and new to the world products.
Journal ArticleDOI
A meta-analysis of the relationship between market orientation and business performance: evidence from five continents
TL;DR: In this article, a meta-analysis was conducted and findings suggest that the relationship between market orientation and business performance is positive and consistent worldwide and that market orientation has emerged as a significant antecedent of performance and is presumed to contribute to long-term success.
Journal ArticleDOI
Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons*
TL;DR: This article conducted a meta-analysis of 56 studies (58 samples) conducted in 28 countries and found that market orientation is a generic determinant of firm performance, however, stronger effects were found for studies set in large, mature markets and when market orientation was measured using Kohli, Jaworski and Kumar's (1993) MARKOR scale.
Journal ArticleDOI
The antecedents of SME innovativeness in an emerging transition economy
Sonja Radas,Ljiljana Božić +1 more
TL;DR: In this article, the authors explore factors that drive innovation activities in SMEs in a small emerging transition economy (Croatia), and compare it with findings from developed economies, and find that most factors that were found to be important in developed economies are important in developing economies as well.
References
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Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Journal ArticleDOI
The Effect of a Market Orientation on Business Profitability
John C. Narver,Stanley F. Slater +1 more
TL;DR: In this paper, the authors have been observing for more than three decades that business performance is affected by market orientation, yet to date there has been no valid measure of market orientation.
Journal ArticleDOI
The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation
TL;DR: In this article, the authors argue that internal resources rather than the market environment should provide the foundation for a firm's strategy, based on an analysis of relationships among resources, capabilities, conpetitive advantage, and profitability.
Journal ArticleDOI
Market orientation: Antecedents and consequences
TL;DR: In this paper, the authors address three questions: (1) Why are some organizations more market-oriented than others? (2) What effect does a market orientation have on employees and business performance? (3) D...
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The Effect of a Market Orientation on Business Profitability
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