K
Kyongseok Kim
Researcher at Towson University
Publications - 18
Citations - 572
Kyongseok Kim is an academic researcher from Towson University. The author has contributed to research in topics: Advertising research & Cognition. The author has an hindex of 9, co-authored 18 publications receiving 467 citations. Previous affiliations of Kyongseok Kim include University of Georgia.
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Content analysis of antismoking videos on YouTube: message sensation value, message appeals, and their relationships with viewer responses
TL;DR: This content-analytic study examines 934 antismoking video clips on YouTube for the following characteristics: message sensation value (MSV) and three types of message appeal and these four characteristics are linked to YouTube's interactive audience response mechanisms to capture message reach, viewer preference and viewer engagement.
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A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control
TL;DR: A study examined the prevalence, accessibility, and characteristics of eroticized smoking portrayal, also referred to as smoking fetish, on YouTube to reveal that the smoking fetish videos are prevalent and accessible to adolescents on the website.
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Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010
TL;DR: This paper provided a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals published over the past 30 years (1980-2010, n = 926).
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Third-party Privacy Certification as an Online Advertising Strategy: An Investigation of the Factors Affecting the Relationship between Third-party Certification and Initial Trust
Kyongseok Kim,Jooyoung Kim +1 more
TL;DR: In this paper, the authors assess the possibility of implementing an online advertising strategy using a well-known third-party privacy seal located on the order page of an unfamiliar online retailer.
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The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program
TL;DR: Based on Self-Determination Theory (SDT), this paper examined how rewards could weaken intrinsic motivation to use a retail loyalty program and found that individuals who received a salient reward (an explicit requirement and deadline for reward achievement and no reward options) presented lower intrinsic motivation than those who received its non-salient counterpart (a less explicit requirement, no deadline, and reward options).