L
Lara Agnoli
Researcher at University of Verona
Publications - 40
Citations - 386
Lara Agnoli is an academic researcher from University of Verona. The author has contributed to research in topics: Wine & Consumer behaviour. The author has an hindex of 9, co-authored 38 publications receiving 293 citations.
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Generation Y's perception of wine and consumption situations in a traditional wine‐producing region
TL;DR: In this paper, a multinomial logit model involving a sample of Generation Y alcohol consumers in a city in Northern Italy was applied to examine the consumption situations in a traditional wine-producing country.
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Social media strategies and corporate brand visibility in the wine industry: Lessons from an Italian case study
TL;DR: In this paper, the authors identify and discuss the web-marketing behavioral models adopted in the wine industry using as case studies several leading Italian wineries, and propose a new methodology to evaluate the impact of web marketing strategies on online brand visibility and image.
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Food fraud and consumers' choices in the wake of the horsemeat scandal
TL;DR: In this article, the authors investigate consumers' preferences across Europe for a selected ready meal, ready to heat (RTH) fresh lasagne, to consider whether the effects of potential food frauds on consumers' choices can be mitigated by introducing enhanced standards of RTH products.
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Behind intention and behaviour: factors influencing wine consumption in a novice market
TL;DR: In this article, a questionnaire survey was conducted in St Louis, Missouri, a novice market for wine, to understand the decision-making process of consumers from novice markets facing the choice of a complex product like wine, explaining the determinants of their consumption intention and behaviour.
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Chinese import demand for wine: evidence from econometric estimations
TL;DR: In this article, the authors investigated Chinese consumer choices in terms of wines and countries of origin, as well as the competition among suppliers, using the restricted source differentiated almost ideal demand system (RSDAIDS) model.