Laura M. Arpan

TL;DR: The authors compared college students' Explicit and Implicit Memory for Brand Names and found that the effect of in-game advertising on Brand Names was significantly worse than in real-life advertising.

TL;DR: This paper employed a cognitive psychological approach to examine a little studied phenomenon -University image -among two groups of evaluators and found that different groups used different criteria when rating ten major US universities.

TL;DR: A highly entertaining site (which included a mini, suspenseful movie) was associated with the most positive site evaluations, greatest intent to return to the site, and highest levels of arousal, as compared to the three other sites that included video product footage only, video footage and audio, or video footageand audio with an interactive feature.

TL;DR: In this article, a self-disclosure strategy called "stealing thunder" is proposed, where an organization breaks the news about its own crisis before the crisis is discovered by the media or other interested parties.

TL;DR: The authors examined the interaction among different news sources, individual levels of partisanship, and the hostile media effect in sports news and found that strong support for the adverse media effect among sports news consumers.