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Lauri Patterson

Researcher at University of New Orleans

Publications -  1
Citations -  33

Lauri Patterson is an academic researcher from University of New Orleans. The author has contributed to research in topics: Student engagement & Customer engagement. The author has an hindex of 1, co-authored 1 publications receiving 30 citations.

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Get Your Head in the Game: Using Gamification in Business Education to Connect with Generation Y

TL;DR: In this paper, the authors investigated how gamification mechanics and customer engagement principles in college business courses can engage and foster learning among Generation Y students and found that using gamification techniques in the classroom can be an effective tool for enhancing student engagement and learning.