Enticing online consumers: an extended technology acceptance perspective

From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention

A literature review and classification of electronic commerce research

https://isiarticles.com/bundles/Article/pre/pdf/2805.pdf

Trust production and privacy concerns on the Internet

It has been argued that the buyer's trust of the vendor is a critical precursor to a transactional relationship in an e-commerce environment. This study uses an experimental survey to test a model that includes a number of factors such as trust mechanisms, "system trust," and vendor reputation. The results suggest that one trust mechanism, vendor guarantees, has a direct influence on system trust. Further, within e-commerce situations, system trust plays an important role in the nomological network by directly affecting trust in vendors and indirectly affecting attitudes and intentions to purchase. These results held in the case of both firms with and without an established reputation. The results demonstrate the importance of interventions such as self-reported vendor guarantees that affect system trust in enabling successful e-commerce outcomes.

https://www.jstor.org/stable/info/40398645

The Role of System Trust in Business-to-Consumer Transactions

Early in the information age, it was widely thought that wholesalers, distributors, and other intermediaries would be removed from the value chains of many businesses. This disintermediation offered the prospect of more efficient supply and marketing channels. The early forecasts proved to be shortsighted, however, for instead new cybermediaries have lodged themselves in the value chain between manufacturer and customer. This paper explains the phenomenon of cybermediation by looking beyond transaction-cost economics toward newer theories of consumer economics and several theories drawn from institutional theory, social exchange theory, social network theory, and theories of organizational knowledge creation. Researchers who utilize the contributions of these diverse theoretical perspectives will be better able to explain the emergence of cybermediaries in electronic commerce.

Lei Jin

Papers

Explaining cybermediation: an organizational analysis of electronic retailing