L
Leslie de Chernatony
Researcher at Aston University
Publications - 130
Citations - 14460
Leslie de Chernatony is an academic researcher from Aston University. The author has contributed to research in topics: Brand management & Brand equity. The author has an hindex of 58, co-authored 130 publications receiving 13507 citations. Previous affiliations of Leslie de Chernatony include National University of Ireland, Galway & Open University.
Papers
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Journal ArticleDOI
Corporate branding and corporate brand performance
TL;DR: In this paper, the authors describe a model for managing brands through narrowing the gap between a brand's identity and its reputation and identify three key factors that affect brand perceptions and brand performance.
Journal ArticleDOI
Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation
TL;DR: The authors argued that reputation is a more appropriate external assessment of a brand than image and pointed out the importance of culture in brand building and discussed how an adaptive, strategically appropriate culture, consistently apparent throughout an organisation is associated with healthy brand performance.
Journal ArticleDOI
Defining A "Brand": Beyond The Literature With Experts' Interpretations
TL;DR: In this paper, the authors proposed a multidimensional brand construct, matching a firm's functional and emotional values with the performance and psychosocial needs of consumers, through analysis of the literature and focused interviews with 20 leading edge brand consultants.
Book
Creating Powerful Brands
TL;DR: The fourth edition of the book as mentioned in this paper is the most comprehensive introductory textbook for marketing campaigns and comes packed with over 50 brand-new, real examples of influential marketing campaigns, as well as several examples of successful marketing campaigns.
Book
Creating powerful brands in consumer, service and industrial markets
TL;DR: The third edition of Creating Powerful Brands as mentioned in this paper provides a broad overview of the functioning and management of the modern brand and provides a powerful analysis of new areas such as e-branding and e-marketing.