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Leslie E. Palich

Researcher at Baylor University

Publications -  28
Citations -  4289

Leslie E. Palich is an academic researcher from Baylor University. The author has contributed to research in topics: Diversification (marketing strategy) & Contradiction. The author has an hindex of 16, co-authored 28 publications receiving 3996 citations.

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Curvilinearity in the diversification–performance linkage: an examination of over three decades of research

TL;DR: The authors derive three competing models from the literature and empirically assess these using meta-analytic data drawn from 55 previously published studies, concluding that moderate levels of diversification yield higher levels of performance than either limited or extensive diversification.
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Using cognitive theory to explain entrepreneurial risk-taking: Challenging conventional wisdom

TL;DR: In this paper, the authors used a scenario approach to determine if entrepreneurs exhibit evidence of unique cognitive categorization processes when they are presented with equivocal data, and found that these perceptual differences were consistent and significant (i.e., entrepreneurs perceived more strengths versus weaknesses, opportunities versus threats, and potential for performance improvement versus deterioration).
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Economic Freedom and the Motivation to Engage in Entrepreneurial Action

TL;DR: Using institutional theory, the Heritage Foundation/Wall Street Journal 2003 Index of Economic Freedom, and the 2002 Global Entrepreneurship Monitor, this paper regress opportunity-motivated entrepreneuria using a regression model.
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Cultural Diversity and the Performance of Multinational Firms

TL;DR: In this paper, the authors test the hypothesis that culturally related international diversification will have a positive impact on firm performance and that the opposite will be true for culturally unrelated globalization and find no significant cultural effects.
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Ethical Attitudes in Small Businesses and Large Corporations: Theory and Empirical Findings from a Tracking Study Spanning Three Decades

TL;DR: In this paper, the authors present a theoretical framework of ethical behavior and a comparative analysis of ethical perceptions of managers of large, mostly publicly traded corporations and the owners and managers of smaller companies across 17 years.