Imagined communities: Reflections on the origin and spread of nationalism

Basics of qualitative research: Grounded theory procedures and techniques

Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. The results demonstrate that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables. Implications for further applications of the scale are discussed.

https://www.jstor.org/stable/pdfplus/2489765.pdf

Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_jim_electronic_word-of-mouth_via_consumer-opninion_platforms_what_motivates_consumers_to_articulate_themselves_on_the_internet.pdf

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

The author systematically examines one of the important issues of information — establishing the market price. He introduces the concept of «search» — where a buyer wanting to get a better price, is forced to question sellers. The article deals with various aspects of finding the necessary information.

Economics of Information

This article explores the provision of extraordinary hedonic experiences on commercial, multiday river rafting trips in the Colorado River basin. White water river rafting provides a dramatic illustration of some of the complex features of delivering an extraordinary experience. Multiple methods were employed over two years of data collection to articulate the lived meaning of this experience from both the guides' and the consumers' perspectives. Robust quantitative measures were developed from rich qualitative data. Participant observation and interview data enriched the interpretation of quantitative results. Experiential themes of personal growth and self-renewal, “communitas,” and harmony with nature are evidenced across the data; they evolve and are woven together over the course of the trip. Together they are significant in explaining overall satisfaction. There is a complex relationship between client expectations and satisfaction. The narrative of the rafting experience rather than relationships between expectations and outcomes is shown to be central to its evaluation. Implications for other services and consumption activities are discussed.

River Magic: Extraordinary Experience and the Extended Service Encounter

The research focus is individuals who have information about many kinds of products, places to shop, and other facets of the market, and initiate discussions with and respond to information request...

The market maven: A diffuser of marketplace information.

Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory, and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relationship between high elaboration imagery processing and consumer choice and consumption behaviors. Finally, it reviews specific methods for studying imagery.

/pdf/the-role-of-imagery-in-information-processing-review-and-2fa9mepfqa.pdf

The Role of Imagery in Information Processing: Review and Extensions

The authors describe commercial friendships that develop between service providers and clients as one important type of marketing relationship. They report results of five studies that employ quant...

Commercial Friendships: Service Provider--Client Relationships in Context

The authors advance a framework for analysis and comparison of service encounters using three neglected dimensions—duration, affective content, and spatial proximity. They focus on service encounte...

Linda L. Price

Papers

River Magic: Extraordinary Experience and the Extended Service Encounter

The market maven: A diffuser of marketplace information.

The Role of Imagery in Information Processing: Review and Extensions

Commercial Friendships: Service Provider--Client Relationships in Context

Going to Extremes: Managing Service Encounters and Assessing Provider Performance: