Linjuan Rita Men

TL;DR: This article explored the types of consumer engagement with brand pages on Facebook as well as the motivations and antecedents that drive such engagement, and found that relationship-oriented factors played a significant role in inducing consumer engagement on SNSs.

TL;DR: In this paper, the authors investigated how leadership influences internal public relations by building the linkage between transformational leadership, the use of communication channels, symmetrical communication, and employee satisfaction, and examined the effectiveness of various internal communication channels.

TL;DR: In this paper, the authors examined how strategic leadership influences excellent internal public relations by establishing the linkage between authentic leadership, symmetrical and transparent communication, and employee-organization relationships.

TL;DR: Wang et al. as mentioned in this paper examined how companies use popular social network sites (SNSs) to facilitate dialogues with publics in two culturally distinct countries: China and the United States.

TL;DR: In this article, the authors examined how organizational leadership influences excellent internal communication by building the linkage between transformational leadership, symmetrical communication, and employee attitudinal and behavioral outcomes, and found that transformational leaders positively influenced the organization's symmetric communication system and employee-organization relationships.