Wan-Hsiu Sunny Tsai

TL;DR: This article explored the types of consumer engagement with brand pages on Facebook as well as the motivations and antecedents that drive such engagement, and found that relationship-oriented factors played a significant role in inducing consumer engagement on SNSs.

TL;DR: Wang et al. as mentioned in this paper examined how companies use popular social network sites (SNSs) to facilitate dialogues with publics in two culturally distinct countries: China and the United States.

TL;DR: Wang et al. as discussed by the authors explored the types of public engagement with corporate pages on leading Chinese SNSs as well as the motivations and antecedents that drive such engagement, and proposed a conceptual model incorporating social media dependency and several social relationship factors, including parasocial interaction, perceived source credibility, and community identification.

TL;DR: In this paper, a conceptual model that measures public engagement with corporate pages on social networking sites, and evaluates the influence of such engagement on important perceptual, relational, and behavioral outcomes is proposed and tested.

TL;DR: In this paper, a cross-cultural study evaluates how culture influences consumers' engagement levels and activities on brand pages of social network sites and further evaluates the underlying motivations and engagement mechanisms in two culturally distinct countries, China and the USA.