체험마케팅(Experiential Marketing)의 오해와 진실

Cornell hotel and restaurant administration quarterly

Consumer behaviour i

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Cultures And Organizations Software Of The Mind Intercultural Cooperation And Its Importance For Survival

Services Marketing: People, Technology, Strategy

This study assesses the direct influence of food quality and e-service quality on customer loyalty toward online food delivery (OFD) service and its indirect influence through the mediation of cust...

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Loyalty toward online food delivery service: the role of e-service quality and food quality

This study’s objective is to examine tourist and resident experiences of creative tourist attractions through the development of an experience quality-destination model and assess the interrelationships among model factors: experience quality, perceived value, satisfaction, and destination image. The research was conducted across several creative tourism attractions in Bandung, Indonesia including cultural/traditional dancing, crafting, painting and games. Self-administered questionnaires were distributed to the visitors after they enjoyed the experience. Of the 421 questionnaires collected, 400 were useable for further analysis.  The hypotheses are examined by using Partial Least Square (PLS). The proposed experience quality-destination model is a good fit for both the tourist and resident samples. For the tourist sample, all the direct effects among variables in the model are significant except for perceived value’s effect on destination image. For the resident sample, experience quality directly influences perceived value, and perceived value directly affects both satisfaction and destination image. The total effect of experience quality on destination image is significant for both samples.

/pdf/predicting-destination-image-in-creative-tourism-a-1c8ohekrl3.pdf

Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents

This study examines tourist experience with agritourism attractions and assesses agritourist loyalty comprising tourist experience, perceived value, satisfaction, and motivation as its determinants...

Tourist experience with agritourism attractions: what leads to loyalty?

The objective of this study is to assess the role of tourist motivation and demographic factors in influencing tourist loyalty toward cultural creative attractions. This study uses self-administere...

Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors

This study examines tourist loyalty toward tourism destinations during the COVID-19 pandemic, involving experience and satisfaction with virtual reality (VR) as determinants. The data, collected us...

Lusianus Kusdibyo

Papers

Loyalty toward online food delivery service: the role of e-service quality and food quality

Predicting Destination Image in Creative Tourism: A Comparative between Tourists and Residents

Tourist experience with agritourism attractions: what leads to loyalty?

Predicting Tourist Loyalty toward Cultural Creative Attractions the Moderating Role of Demographic Factors

Cognizing tourist loyalty during covid-19 pandemic through virtual reality lens