L
Lynn R. Kahle
Researcher at University of Oregon
Publications - 144
Citations - 10557
Lynn R. Kahle is an academic researcher from University of Oregon. The author has contributed to research in topics: Consumer behaviour & Value (mathematics). The author has an hindex of 42, co-authored 142 publications receiving 9889 citations. Previous affiliations of Lynn R. Kahle include University of Kiel & College of Business Administration.
Papers
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Journal ArticleDOI
A structural equation test of the value-attitude-behavior hierarchy.
Pamela M. Homer,Lynn R. Kahle +1 more
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Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective
Lynn R. Kahle,Pamela M. Homer +1 more
TL;DR: In this paper, three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity source likability, and participant product involvement, and the results were interpreted as supporting social adaptation theory.
Journal ArticleDOI
Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)
TL;DR: In this article, the authors compare and contrast two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS) and conclude that LOV has some advantages: it is in the public domain and it relates more closely to consumer behavior.
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The involvement—commitment model: Theory and implications
TL;DR: In this article, an involvement-commitment model is proposed and empirically assessed with LISREL and the results are consistent with the theoretical predictions that ego involvement influences purchase involvement, which influences brand commitment.