Despite hospitality and tourism researchers’ recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.

The impact of online user reviews on hotel room sales [Summary]

Recommender systems use algorithms to provide users with product or service recommendations. Recently, these systems have been using machine learning algorithms from the field of artificial intelligence. However, choosing a suitable machine learning algorithm for a recommender system is difficult because of the number of algorithms described in the literature. Researchers and practitioners developing recommender systems are left with little information about the current approaches in algorithm usage. Moreover, the development of recommender systems using machine learning algorithms often faces problems and raises questions that must be resolved. This paper presents a systematic review of the literature that analyzes the use of machine learning algorithms in recommender systems and identifies new research opportunities. The goals of this study are to (i) identify trends in the use or research of machine learning algorithms in recommender systems; (ii) identify open questions in the use or research of machine learning algorithms; and (iii) assist new researchers to position new research activity in this domain appropriately. The results of this study identify existing classes of recommender systems, characterize adopted machine learning approaches, discuss the use of big data technologies, identify types of machine learning algorithms and their application domains, and analyzes both main and alternative performance metrics.

The use of machine learning algorithms in recommender systems: A systematic review

Recommender systems use algorithms to provide users with product or service recommendations. Recently, these systems have been using machine learning algorithms from the field of artificial intelligence. However, choosing a suitable machine learning algorithm for a recommender system is difficult because of the number of algorithms described in the literature. Researchers and practitioners developing recommender systems are left with little information about the current approaches in algorithm usage. Moreover, the development of a recommender system using a machine learning algorithm often has problems and open questions that must be evaluated, so software engineers know where to focus research efforts. This paper presents a systematic review of the literature that analyzes the use of machine learning algorithms in recommender systems and identifies research opportunities for software engineering research. The study concludes that Bayesian and decision tree algorithms are widely used in recommender systems because of their relative simplicity, and that requirement and design phases of recommender system development appear to offer opportunities for further research.

The Use of Machine Learning Algorithms in Recommender Systems: A Systematic Review

Recommender systems are currently successful solutions for facilitating access for online users to the information that fits their preferences and needs in overloaded search spaces. In the last years several methodologies have been developed to improve their performance. This paper is focused on developing a review on the use of fuzzy tools in recommender systems, for detecting the more common research topics and also the research gaps, in order to suggest future research lines for boosting the current developments in fuzzy-based recommender systems. Specifically, it is developed an analysis of the papers focused at such aim, indexed in Thomson Reuters Web of Science database, in terms of they key features, evaluation strategies, datasets employed, and application areas.

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Fuzzy Tools in Recommender Systems: A Survey

Developing design principles for the digitalisation of purchasing and supply management

Design of intrusion detection and prevention scheme for improving MANET security, with considered energy efficiency, detection rate, delay, and false positive rate are major research issues. Most of the existing solutions have suffered to obtain accurate detection rate in minimal time execution and energy consumption. In this work we proposed a Smart approach for intrusion detection and prevention system (SA-IDPS) to mitigate attacks in MANET by machine learning methods. Initially, mobile users are registered in Trusted Authority using One Way Hash Chain Function. Each mobile user submits their following information to verify authentication: finger vein biometric, user id, and latitude and longitude. Intrusion detection is executed using four entities: Packet Analyzer, Preprocessing Unit, Feature Extraction Unit and Classification Unit. In packet analyzer, we verify whether any attack pattern is found or not. It is implemented using Type 2 Fuzzy Controller which considers information from packet header. In preprocessing unit, logarithmic normalization and encoding schemes are considered, which is time series and suitable for any application. In feature extraction unit, Mutual Information is used where we extracts optimum set of features for packets classification. In classification unit, Bootstrapped Optimistic Algorithm for Tree Construction with Artificial Neural Network is used for packets classification, which classifies packets five classes: DoS, Probe, U2R, R2L, and Anomaly, and then Association Rule Tree are used to classify whether the attack is Frequent or Rare. In this case, historical table is used for packets classification. Finally, experiments are conducted and tested for evaluating the performance of proposed SA-IDPS scheme in terms of Detection Rate (%), False Positive Rate (%), Detection Delay (s), and Energy Consumption (J).

A Smart Approach for Intrusion Detection and Prevention System in Mobile Ad Hoc Networks Against Security Attacks

Collaborative Recommender system helps the online users to identify the right product during electronic purchasing. The collaborative recommender system identifies the similar users based on the purchasing or rating behavior to the active user and then recommends the product based on the similar users. Collaborative recommender system is widely used in majority of the existing online recommender system such as orkut, google, amazon, walmart etc. Besides it popularity, is suffers due to sparsity, cold start and scalability recommender system. Extensive research is going on to overcome these problems. In this paper, Probabilistic neural network (PNN) is used to calculate the trust between users based on rating matrix. Using the calculated trust, sparse rating matrix is smoothened, by predicting the rating values of the nonrated items in the rating matrix. Using this smoothened rating matrix, the trust is calculated for online active users. The calculated trust is used to recommend product. Experiments are conducted using dataset such as movielens. Based on the performance metrics, it is proved that the proposed method performs better than the benchmark and some existing systems.

Probabilistic neural network approach to alleviate sparsity and cold start problems in collaborative recommender systems

Context-aware recommender systems (CARS) are a vital module of many corporate, especially within the online commerce domain, where consumers are provided with recommendations about products potentially relevant for them. A traditional CARS, which utilizes deep learning models considers that user’s preferences can be predicted by ratings, reviews, demographics, etc. However, the feedback given by the users is often conflicting when comparing the rating score and the sentiment behind the reviews. Therefore, a model that utilizes either ratings or reviews for predicting items for top-N recommendation may generate unsatisfactory recommendations in many cases. In order to address this problem, this paper proposes an effective context-specific sentiment based stacked autoencoder (CSSAE) to learn the concrete preference of the user by merging the rating and reviews for a context-specific item into a stacked autoencoder. Hence, the user's preferences are consistently predicted to enhance the Top-N recommendation quality, by adapting the recommended list to the exact context where an active user is operating. Experiments on four Amazon (5-core) datasets demonstrated that the proposed CSSAE model persistently outperforms state-of-the-art top-N recommendation methods on various effectiveness metrics.

Enhancing Top-N Recommendation Using Stacked Autoencoder in Context-Aware Recommender System

Homomorphic Encryption has become a viable method for privacy preservation. It basically deals with the computations of encoded data. Homomorphic encryption scheme allows operations on encrypted data which, when decrypted will provide the same results as we performed directly on the raw data. Certain cryptographic algorithms having the homomorphic property. A detailed survey is carried out on the various homomorphic encryption scheme based on the parameter involved, the encryption decryption mechanisms, their hammerphic properties, security considerations etc. The encryption methods with homomorphic property are much suitable for applications require data privacy and security.

M. K. Kavitha Devi

Papers

A Smart Approach for Intrusion Detection and Prevention System in Mobile Ad Hoc Networks Against Security Attacks

Probabilistic neural network approach to alleviate sparsity and cold start problems in collaborative recommender systems

Enhancing Top-N Recommendation Using Stacked Autoencoder in Context-Aware Recommender System

Homomorphic encryption-state of the art

Smoothing approach to alleviate the meager rating problem in collaborative recommender systems