Showing papers by "Magdalini Eirinaki published in 2003"
TL;DR: This article introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module, and presents a review of the most common methods that are used as well as technical issues that occur.
Abstract: Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.
941 citations
24 Aug 2003
TL;DR: SEWeP is presented, a system that makes use of both the usage logs and the semantics of a Web site's content in order to personalize it and introduces C-logs, an extended form of Web usage logs that encapsulates knowledge derived from the link semantics.
Abstract: Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of the user's navigational behavior. Integrating usage data with content, structure or user profile data enhances the results of the personalization process. In this paper, we present SEWeP, a system that makes use of both the usage logs and the semantics of a Web site's content in order to personalize it. Web content is semantically annotated using a conceptual hierarchy (taxonomy). We introduce C-logs, an extended form of Web usage logs that encapsulates knowledge derived from the link semantics. C-logs are used as input to the Web usage mining process, resulting in a broader yet semantically focused set of recommendations.
180 citations
11 Aug 2003
TL;DR: The objective of the I-KnowUMine project (IKUM) is to develop an integrated platform that uses state of the art technology and research results from different application domains in order to provide the basis for the development of online services in a wide range of application areas.
Abstract: Web personalization is the process of customizing a web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of the user's navigational behavior. The objective of the I-KnowUMine project (IKUM) is to develop an integrated platform (referred to in the paper as the “IKUM system”) that uses state of the art technology and research results from different application domains in order to provide the basis for the development of online services in a wide range of application areas, presenting personalized content, services and applications to users in a structure more suited to their needs. The benefits provided by the IKUM system result mainly from the combination and integration of technology advances in areas such as Web Mining, Content Management, Personalization and Portals. As a result of this novel combination of these technologies, users of the IKUM system will benefit from the optimal logical structure of information/content provided by the system, allowing them to efficiently execute their processes and to reach their information targets.
4 citations