What makes a leader

When writing can change your life, when writing can enrich you by offering much money, why don't you try it? Are you still very confused of where getting the ideas? Do you still have no idea with what you are going to write? Now, you will need reading. A good writer is a good reader at once. You can define how you write depending on what books to read. This managing in a time of great change can help you to solve the problem. It can be one of the right sources to develop your writing skill.

Managing in a Time of Great Change

http://academic.oup.com/ajhp/article-pdf/50/5/1049/28449223/ajhp1049.pdf

Learning to Lead: The Art of Transforming Managers into Leaders

The current situation on the food market is influenced by various diet trends including eating healthy products. The honey consumption has an increasing tendency because more and more consumers consider honey as a healthy alternative to a refined sugar. The aim of this research paper was to identify consumption patterns regarding honey in terms of annual consumption, its frequency, volume of honey per purchase, consumption structure by family members and factors affecting consumers at honey purchase. The primary data was obtained from a questionnaire survey, which was conducted in Slovakia on the sample of 316 respondents as well as in Russia on the sample of 309 respondents. For a deeper analyses several assumptions were formulated where dependencies between demographic factors (age, education and income,) and annual consumption by using Chi-Square Test of Independence and Cramer´V coefficient, as well as, differences in factors affecting consumers at honey purchase by using Friedman test have been statistically tested. Based on the results it was found out that, the majority of Slovak consumers make honey reserves and prefer to buy 1 kg per purchase while the majority of Russian consumers purchase honey if necessary and prefer to buy 0.5 or 2 - 5 kg per purchase. Honey is generally consumed by all family members in both countries. The mostimportant factors for Slovak consumers was the country of origin (2.59) followed by taste (3.51), type (3.97) and price (4.18), while the least important factors were the size of packaging (6.70) and the design of packaging (6.80). For Russian consumers the most important factors werethe type (2.97), design of packaging (3.13), price (3.28) and taste (3.61) while the least important factors were the size of packaging (6.98), brand (6.50) and the country of origin (6.50). The majority of consumers in both countries consume from 2 to 5 kg annually and the only significant dependence was confirmed in case of respondents´ age. The annual consumption of young generation is lower in comparison to older generations.

https://www.potravinarstvo.com/journal1/index.php/potravinarstvo/article/download/784/pdf

Comparative Study of Honey Consumption in Slovakia and Russia

The purpose of this paper is to investigate different profiles of honey consumers in Slovakia and Romania by using a segmentation approach, thus supporting honey producers from both countries and promoting the consumption of honey for both food and health benefits.,A paper and online survey was conducted in two representative regions of Slovakia (n=2,138) and Romania (n=1,100), between November 2017 and February 2018. By carrying out a two-step cluster analysis, several segments of honey consumers based on consumption patterns, demographic profile, purchasing behaviour and honey preferences were defined.,In both countries, honey is mostly consumed as food product and medicine and the majority of consumers think honey has healing effects. Based on the data, the authors identified similar segments in Slovakia and Romania, in terms of frequency and annual consumption (“maniacs” or “loyal consumers”, “regular consumers”, “occasional consumers” or “sporadic consumers” and “irregular consumers”), but, at the same time, those segments are different in terms of the way in which honey is consumed (multipurpose or direct consumption, spreads, beverages and ingredients for cooking).,The findings provide honey producers–beekeepers a wider information base, which can increase effectiveness of price, distribution and marketing communication strategies. Furthermore, knowledge from results will allow producers to specialise and place the production by designing different marketing strategies in different segments.

Honey: food or medicine? A comparative study between Slovakia and Romania

In recent years, huge efforts have been made to implement ICT innovations in the agricultural sector in order to increase its competitiveness. The question that can be posed is what depends on the successful implementation of ICT innovations among farmers. Numerous scientific papers were published with the purpose of identifying factors that affect acceptance of particular innovation by users. The aim of this paper was to determine whether the farmer innovativeness inﬂuences the acceptance and the degree of using the Internet and social media by farmer. Additionally, statistically significant correlation between the demographic factors of the farmers and their innovativeness was investigated. The research was conducted using survey method. Descriptive statistics, Correlation analysis using Pearson’s correlation coefficients and Chi-square test were used as statistical methods. Obtained results confirmed the initial hypotheses and based on that recommendations for the creation of a marketing strategy for introducing new ICT solutions in the fled of agriculture are made.

/pdf/farmer-innovativeness-and-its-impact-on-internet-and-social-3y0ifv7cjo.pdf

Farmer innovativeness and its impact on internet and social media adoption

The region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to create appropriate marketing strategies and programs. Therefore, the aim of this paper is to provide assistance to honey producers in Vojvodina, to lime honey producers from Fruska Gora with protected geographical origin in particular, to identify the motives, attitudes and buying habits of consumers of honey in Vojvodina. The conclusion is carried to summarize the obtained results about what type of honey consumers in Vojvodina buy, why, where, when, how often and what are their attitudes toward the introduction of a new brand of honey. Moreover, it presents the basic guidelines to honey producers for the improvement of marketing strategies and marketing programs.

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Research of honey consumers’ behavior in province of vojvodina

Hotels present an engine of tourism development. Their standard and orientation towards specific target groups of customers determine the strength of tourism offer. In addition, they contribute to the agricultural development, too, because they are the great buyers of agricultural products. According to official data, the existing potentials of Serbian tourism have been insufficiently valorised and Serbian hotels are in pretty poor condition- compared to international standards. Taking these facts into consideration, we can raise a question whether the key problems of Serbian hotels lie exclusively in inadequate accommodation capacities, or perhaps that there is a lack of customer- oriented business philosophy. Also the question is to what extent the legal regulations contribute to the protection of customer rights and their satisfaction. Therefore, the purpose of this paper is to ascertain the level of customer orientation in Serbian hotels, so as to find out whether members of hotel staff are acquainted with the notion of customer orientation and determine the degree to which this approach has been applied in practice. Conclusions and recommendations for improvement of competitiveness of hotels in Serbia are derived on the basis of research conducted by interviewing the employees of a sample of hotels in Serbia.

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Level of customer orientation and customer protection in hotels in serbia

The subject of this paper is the relationship between contemporary leadership styles and the dimensions of national culture. Leaders manifest a particular style of leadership, created under the influence of a large number of elements that determine it. Thus, the national culture is related to the behaviour of leaders in the business system. The aim of the paper is to show how national culture shapes a leadership style. Basic analytical and synthetic methods, methods of induction, deduction and generalization, exploratory method and content analysis were used in the paper. The paper will show that it is important to recognize the influence of the dimensions of national culture on leadership style, as these are concepts that can determine the success of a business. The importance of the work is reflected in the synthesis of literature review on the link between leadership styles and dimensions of national culture and is intended for contemporary leaders who need to improve their business.

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The relations between contemporary leadership styles and the dimensions of national culture in modern business environment

There is a significant amount of research in the world on the factors that influence consumers' decision to buy organic food using traditional sales channels. There is also a lot of research related to the factors that influence consumer decision to online shop groceries. However, to our knowledge, there is an extremely modest amount of research on how and why consumers decide to online shop organic food. The Covid-19 pandemic has led to an increase in consumer propensity to shop online, so this topic has gained in importance. Therefore, the aim of this paper was to determine the factors that most influenced consumers' decision to online shop organic food during the Covid-19 Pandemic. The survey was carried out in Serbia by using a questionnaire developed specifically for this purpose, based on questions from 9 relevant surveys in the world. Factor analysis and standard multiple regressions were used to analyze the data obtained from the survey. Four factors have been identified that influenced the online shopping organic food during the Covid-19 Pandemic. The first and most important factor is the Attributes of organic food and deterrents for purchasing. The second important factor is the advantages of online shopping, Covid-19 Pandemic consequences, and organic food labeling. While the third factor (Website characteristics and satisfaction with online shopping) and the fourth factor (Safety of online shopping) are of minor importance. At the end of the paper recommendations for improvement marketing strategy for online selling organic food are given.

/pdf/analysis-of-factors-that-influenced-consumers-decision-to-2725ht9u3h.pdf

Maja Ćirić

Papers

Farmer innovativeness and its impact on internet and social media adoption

Research of honey consumers’ behavior in province of vojvodina

Level of customer orientation and customer protection in hotels in serbia

The relations between contemporary leadership styles and the dimensions of national culture in modern business environment

Analysis of factors that influenced consumers' decision to online shop organic food during COVID-19