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Manfred Auer

Researcher at University of Innsbruck

Publications -  21
Citations -  117

Manfred Auer is an academic researcher from University of Innsbruck. The author has contributed to research in topics: Employer branding & Parental leave. The author has an hindex of 6, co-authored 21 publications receiving 103 citations.

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Designing brands and managing organizational politics: A qualitative case study of employer brand creation

TL;DR: In this paper, the authors present a qualitative case study of an employer brand project in a large industrial company and identify three distinct sets of activities of employer brand creation: defining and demarcating employer branding, developing and maintaining cooperation, and confirming and contesting management ideas and structures beyond employer branding.
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The relationship between paid work and parenthood--a comparison of structures, concepts and developments in the UK and Austria

TL;DR: In this article, the authors compared the dominant concepts of public policy concerning the employment-parenthood interface in the UK and Austria and found that the Austrian work-family'system' suffers from the underlying notion of the male breadwinner model in public support structures and low normative support of employed mothers.
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Work–family reconciliation policies without equal opportunities? The case of Austria

TL;DR: The authors explored the main public work-family policies in Austria (parental leave in connection with the Childcare Benefit, parents' entitlement to part-time work, the extension of the childcare infrastructure) from the perspective of social justice using the normative concepts of gender equality, recognition, and choice.