Journal ArticleDOI
Designing brands and managing organizational politics: A qualitative case study of employer brand creation
Andreas Mölk,Manfred Auer +1 more
TLDR
In this paper, the authors present a qualitative case study of an employer brand project in a large industrial company and identify three distinct sets of activities of employer brand creation: defining and demarcating employer branding, developing and maintaining cooperation, and confirming and contesting management ideas and structures beyond employer branding.About:
This article is published in European Management Journal.The article was published on 2017-07-17. It has received 22 citations till now. The article focuses on the topics: Employer branding & Corporate branding.read more
Citations
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Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent
TL;DR: In this paper, the authors explored the relationship between corporate brand strength, corporate social media activity and company-related posts by employees on social media channels, and found that corporate brand alone is not sufficient to motivate employees to upload company-specific posts.
Journal ArticleDOI
The digital transformation of a traditional market into an entrepreneurial ecosystem
Ying Song,Ying Song,Octavio Escobar,Unai Arzubiaga,Alfredo Vittorio De Massis,Alfredo Vittorio De Massis,Alfredo Vittorio De Massis +6 more
TL;DR: Wang et al. as mentioned in this paper explored the mechanisms and outcomes of e-commerce in wholesale markets and showed that ICT adoption can be a threat as well as an opportunity for wholesale markets.
Journal ArticleDOI
Employer branding: exploring attractiveness dimensions in a multicultural context
TL;DR: In this article, the authors identify and operationalize the components of employer attractiveness from the perspective of potential employees and search for similarities and differences among employer attractiveness dimensions through a cross-cultural comparison based on the results of previous studies.
Journal ArticleDOI
Consumers' purchase decisions and employer image
TL;DR: In this article, the authors investigated whether there is any correlation between consumers' purchase decisions and the image of the company as an employer and found that while employer image is not an explicitly stated priority for consumers' decision-making, it does moderate consumers' choice and satisfaction.
Journal ArticleDOI
Designing job ads to stimulate the decision to apply: a discrete choice experiment with business students
TL;DR: This paper analyzed the utility values for varying levels of job ad attributes through a hierarchical Bayesian approach and showed that different levels of attributes have different utility values, and that the utility value for different attributes is correlated with job ad pre-hire effectiveness.
References
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Toward a Theory of Social Practices A Development in Culturalist Theorizing
TL;DR: The main characteristics of practice theory, a type of social theory which has been sketched by such authors as Bourdieu, Giddens, Taylor, late Foucault and others, are discussed in this paper.
Book
Reflexive Methodology: New Vistas for Qualitative Research
Mats Alvesson,Kaj Skoldberg +1 more
TL;DR: The Intellectualization of Method Data-Oriented Methods Empiricist Techniques and Procedures Hermeneutics Interpretation and Insight Critical Theory The Political and Ideological Dimension Postmodernism and Postructuralism Destabilizing Subject and Text Language/Gender/Power Discourse Analysis, Feminism and Genealogy On Reflexive Interpretation The Play of Interpretive Levels
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New hire perceptions of their own and their employer's obligations: A study of psychological contracts
TL;DR: In this article, a sample of 224 MBA students who had recently accepted job offers, beliefs regarding employment obligations were investigated, and two types of obligations were demonstrated empirically: transactional obligations of high pay and career advancement in exchange for hard work and relational obligations exchanging job security for loyalty and a minimum length of stay.
Journal ArticleDOI
Completing the Practice Turn in Strategy Research
TL;DR: In this paper, the authors propose a framework for strategy research that integrates these two levels based on the three concepts of strategy praxis, strategy practices and strategy practitioners, and develop implications of this framework for research, particularly with regard to the impact of strategy practices on strategy practice, the creation and transfer of strategy practice and the making of strategy practitioners.