Objective:  Football is the predominant sport in Brazil, but a better understanding of what motivates non-football and football fans is needed. Method:  A conceptual model is empirically tested of the effects of six motivational drivers-Interest in Team, Socialisation, Aesthetics, Sport Knowledge, Interest in Sport, Vicarious Achievement-on both attitudinal and behavioural fan loyalty using survey data from 483 Brazilian sports fans. Originality/Relevance:  a theoretical gap exists as to understanding the unique motivations for Brazilian fan loyalty (Wang, Zhang, & Tsuji, 2011) and what drives Brazilian fans to attitudinally commit to a team and exhibit fan-related behaviours, such as attending matches and buying team merchandise. Results:  fans of both football and other sports in Brazil share some underlying motivational drivers of attitudinal loyalty and behavioural loyalty. They also indicate that some differences exist across the motivational drivers of attitudinal and behavioural fan loyalty. Theoretical/methodological contributions:  Results from this study support previous research into the influence of motivations on attitudinal loyalty and behavioural loyalty and offer insights into the direct influence of different motivations on attitudinal loyalty and behavioural loyalty. Social/management contributions:  these findings will assist sports-marketing practitioners of sports competing with football in Brazil to formulate more effective, fan-centric marketing-communication strategies leading to a larger loyal fan base.

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Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil

The present study aimed to assess whether contextual influences on practice of physical activity and sports among adolescents – as it is the case of practice of sports by important people in their lives, encouragement to playing sports from important people in their lives, the importance of and reasons for playing sports among adolescents, and their intention to play sports in the future – predict psychological wellbeing and life satisfaction in this population, and whether effective practice of physical activity and sports by adolescents work as a mediating variable in these relations. This study involved 3.396 school-aged adolescents from Southern Brazil. The instruments adopted were: the block on physical activity and practice of sports of The Health Behavior in School-aged Children (HBSC) survey; the General Health Questionnaire (GHQ-12), for psychological wellbeing assessment; and the Overall Life Satisfaction (OLS). The results, obtained by means of hierarchical linear regression analysis, confirmed the hypotheses that effective practice of physical activity and sports by adolescents operates as a mediator between the influences on practice of physical activity/sports among adolescents, psychological wellbeing and life satisfaction. These results show that, with respect to practice of physical activity/sports in adolescence, contextual influences are important for psychological wellbeing and life satisfaction. However, effective practice of physical activity/sports should be encouraged and implemented in a variety of possible contexts in the life of adolescents as a strategy towards the promotion of this population’s quality of life.

Predictors of Physical Activity and Sports and Their Influence on the Wellbeing of Adolescents

O estudo objetivou analisar a percepção dos praticantes de atividades esportivas sobre a gestão do esporte da Universidade Federal de Viçosa, a luz do contexto histórico, do processo de gestão dos atores públicos, dos financiamentos e das atividades competitivas, recreativas e educacionais. Para este trabalho foram distribuídos 82 questionários entre a comunidade acadêmica para coleta de dados primários e ainda foi feita pesquisa documental como dado secundário. Para análise dos dados utilizou-se de estatística descritiva para tratar as questões objetivas e as questões abertas foram interpretadas a partir de Análise de Conteúdo, usando o software de análise lexical Iramuteq. Foi possível observar a UFV dispõe de atividades e projetos esportivos para a sua comunidade acadêmica, viabilizando também o espaço físico para a prática esportiva. Os respondentes consideram a UFV pouco transparente, mas em contrapartida não utilizam suas cadeiras nos colegiados. Por fim, os respondentes consideram a gestão do esporte da UFV regular, com pontos positivos e negativos. O trabalho contribui para discussões acerca da gestão na Administração Pública trazendo contribuições teóricas sobre o esporte universitário, sobre o planejamento institucional de uma Universidade Pública e sobre a participação da comunidade acadêmica no processo de controle social. O presente artigo se apresenta ainda como um importante trabalho empírico que visa descrever a gestão do esporte universitário a partir da percepção dos praticantes esportivos, trazendo características da autonomia universitária.

/pdf/gestao-do-esporte-universitario-o-caso-da-universidade-1lf3ed6i.pdf

Gestão do esporte universitário: o caso da Universidade Federal de Viçosa

A motivacao e um dos fatores considerado entre os mais importantes para a pratica esportiva escolar e ate mesmo para a iniciacao esportiva, principalmente na fase da infância e da adolescencia. A pesquisa teve por objetivo identificar quais sao os fatores que motivam os adolescentes na pratica esportiva no âmbito escolar. Contribuiram para o estudo 40 adolescentes de 16 a 18 anos de ambos os sexos do 3o ano do ensino medio de uma escola publica do municipio de Japira – Pr. O instrumento de avaliacao utilizado foi o inventario de Motivacao para Pratica Desportiva de Gaya e Cardoso (1998) que classifica os fatores motivacionais em tres categorias: competencia desportiva, saude e amizade/lazer. Os resultados indicaram que a competencia desportiva saude seguida pela competencia amizade/lazer foram as mais valorizadas pelos adolescentes. A analise dos dados revelou que atualmente os adolescentes nao estao ligados somente a competicoes e ao alto rendimento, porem estao ligados a desenvolver habilidades, estao abertos a aprender novas modalidades esportivas, visando o bem estar e a qualidade de vida. ABSTRACT Motivational factors for sport practice in teens 3rd year of secondary education The motivation is one of the factors considered between the more important for the school sports practice and even for a sports initiation, specially in the fase of the childhood and of the adolescence. The research has by objective to identify which are the factors that motivate the adolescents in practice sports in the ambit educational. Contributed for the study 40 adolescents of 16 at 18 years of both sex of 3rd grade of High School of a Public School of the city of Japira-Pr. The instrument of evaluation utilized was the inventory of Motivation for Sports Practice of Gaya and Cardoso (1998) that ranks the factors motivational in three categories: sport competence, health and friendship/leisure were the most valorized by adolescents. The analysis of the data revealed that currently the adolescents are not connected to develop abilities, are open to learn new sports modalities, aiming the well-being and the quality of life.

https://dialnet.unirioja.es/descarga/articulo/5712057.pdf

Marcelo Pereira de Lima

Papers

Fatores motivacionais para a prática esportiva em adolescentes do 3º ano do Ensino Médio