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Margaret M. Bradley

Researcher at University of Florida

Publications -  181
Citations -  49553

Margaret M. Bradley is an academic researcher from University of Florida. The author has contributed to research in topics: Anxiety & Moro reflex. The author has an hindex of 79, co-authored 176 publications receiving 45795 citations. Previous affiliations of Margaret M. Bradley include University of Bologna & Honda.

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Measuring emotion: The self-assessment manikin and the semantic differential

TL;DR: Reports of affective experience obtained using SAM are compared to the Semantic Differential scale devised by Mehrabian and Russell (An approach to environmental psychology, 1974), which requires 18 different ratings.
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Looking at pictures: affective, facial, visceral, and behavioral reactions

TL;DR: Responsibility specificity, particularly facial expressiveness, supported the view that specific affects have unique patterns of reactivity, and consistency of the dimensional relationships between evaluative judgments and physiological response emphasizes that emotion is fundamentally organized by these motivational parameters.

Affective Norms for English Words (ANEW): Instruction Manual and Affective Ratings

TL;DR: For example, the authors found that depressed individuals recall fewer positive words than did their taken from the Affective Norms for English (ANEW) for English words, while positive words recall more positive words.
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Emotion, attention, and the startle reflex.

TL;DR: The startle response (an aversive reflex) is enhanced during a fear state and is diminished in a pleasant emotional context and the effect is found when affects are prompted by pictures or memory images, changes appropriately with aversive conditioning, and may be dependent on right-hemisphere processing.
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Emotion and motivation I: defensive and appetitive reactions in picture processing.

TL;DR: The findings suggest that affective responses serve different functions-mobilization for action, attention, and social communication-and reflect the motivational system that is engaged, its intensity of activation, and the specific emotional context.