Maria Avello

TL;DR: In this article, the authors analyzed the impact of good vs. bad ratings during the first stage of the decision-making process when booking a hotel and found that when the rating is good, the trust in the rating depends on the number of reviews.

TL;DR: In this article, the authors developed and validated a multidimensional scale to measure the strength of an employee's affective commitment to the employer brand in five separate studies and showed that a positive experience with the Employer brand is important in making the employee develop an affectively commitment towards it.

TL;DR: Vivid and elaborate mental imagery mediates the effect of the type of ad on ad trust and exerts a positive influence on purchase intention, and suggests that ad trust can be improved by enhancing the mental imagery elicited by mobile ads.

TL;DR: This study examines records from databases Scopus and Web of Science to better understand the current state of research in fitness applications and provides basic data and research classifications for the initial phase of research and research direction for future research in this area.

TL;DR: In this paper, a self-reported questionnaire was developed to measure four concepts: hedonic experience (enjoyable), functional experience (goal-oriented), customer satisfaction and shopping behavior.