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Mark Juhasz

Researcher at University of Guelph

Publications -  9
Citations -  90

Mark Juhasz is an academic researcher from University of Guelph. The author has contributed to research in topics: Context (language use) & Product (business). The author has an hindex of 4, co-authored 8 publications receiving 66 citations. Previous affiliations of Mark Juhasz include Dalhousie University.

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Meat consumption and higher prices: Discrete determinants affecting meat reduction or avoidance amidst retail price volatility

TL;DR: In this article, the authors evaluate if sudden retail price increases for beef products have affected consumers' purchasing behaviors and find that consumers still place a higher value on buying and eating meat than on any other food group.
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Food Fraud and Risk Perception: Awareness in Canada and Projected Trust on Risk-Mitigating Agents

TL;DR: In this paper, the authors assess the level of awareness and trust among Canadian consumers in relation to fraudulent and counterfeit food products and find that older, more-educated consumers generally feel more vulnerable, to various degrees, than do other consumers.
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Ten percent organic within 15 years: policy and program initiatives to advance organic food and farming in Ontario, Canada.

TL;DR: In this paper, the authors examined the opportunities and costs to the province of Ontario of strategic investment in the expansion of the organic sector and identified how the province could reach a target of 10% of Ontario's cropped acres in organic production within 15 years, from the current level of about 1%.
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Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study

TL;DR: In this paper, the authors look at the motivations and rationale from a national survey of over 7200 Canadians in November 2020 into why they use online services to purchase food, and the end goal, emerging from a case study, is insight into the strategies and preparedness with which CPGs, food services, and retailers can better manage the supply chain in their food product offerings in the post pandemic era.
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Food Futures and 3D Printing: Strategic Market Foresight and the Case of Structur3D

TL;DR: In this article, a case study analyses 3D printing and its contribution to food innovation and uses strategic foresight as a knowledge transfer tool for food industry planning, using a case of Structur3d, a Kitchener-Waterloo-based company.