M
Marta Estrada Guillén
Researcher at James I University
Publications - 12
Citations - 85
Marta Estrada Guillén is an academic researcher from James I University. The author has contributed to research in topics: Market orientation & Context (language use). The author has an hindex of 4, co-authored 10 publications receiving 52 citations.
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Social value in retail banking
TL;DR: In this article, the authors analyzed the influence of perceived value on customer loyalty, going into depth in the special case of social value, and found that perceived value is a determinant of the attitude of the individual and a normative component directly influencing behavioral intentions.
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Ambidexterity as a Key Factor in Banks’ Performance: A Marketing Approach
TL;DR: Based on an ambidexterity approach and using data from 384 Spanish bank branch managers, the results of as mentioned in this paper confirm that market orientation facilitates the development of dynamic exploratory...
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Service quality in a post-crisis context: emotional effects and behaviours
TL;DR: In this article, the influence of service quality dimensions as determinants of the emotional and relational behaviors experienced by the client in bank branches in the post-crisis context experienced by Spanish financial institutions is analyzed.
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The impact of COVID-19 on university students and competences in education for sustainable development: Emotional intelligence, resilience and engagement
TL;DR: In this paper , the authors focus on university students' capability to understand and manage emotions, an issue considered to be a key factor in sustainable development, and show how students' emotional intelligence influenced their resilience with repercussions on their engagement and subsequent academic performance.