Martin Schreier

TL;DR: It is suggested that, at least under certain conditions, crowdsourcing might constitute a promising method to gather user ideas which can complement those of a firm’s professionals at the idea generation stage in NPD.

TL;DR: In this paper, a real-world comparison of ideas actually generated by a firm's professionals with those generated by users in the course of an idea generation contest is presented, which suggests that, at least under certain conditions, crowdsourcing might constitute a promising method to gather user ideas that can complement those of a firm' professionals at the idea generation stage in NPD.

TL;DR: This paper empirically test and confirm the basic tenants of lead user theory, and provides a first empirical analysis of the independent effects of its two key component variables, and finds that adding measures of users' local resources can improve the ability of the lead user construct to identify commercially attractive innovations under some conditions.

TL;DR: It is not enough merely to design MC toolkits in such a way that preference fit is maximized and design effort is minimized; to capture the full value of MC, toolk Kits should also elicit “I designed it myself” feelings.

TL;DR: In this paper, the authors empirically tested and confirmed the basic tenets of lead-user theory and uncovered some new refinements and related practical applications using a sample of users and user-innovators drawn from the extreme sport of kite surfing.