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Massimiliano Borrello

Researcher at University of Naples Federico II

Publications -  20
Citations -  710

Massimiliano Borrello is an academic researcher from University of Naples Federico II. The author has contributed to research in topics: Willingness to pay & Circular economy. The author has an hindex of 8, co-authored 17 publications receiving 368 citations.

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Consumers’ Perspective on Circular Economy Strategy for Reducing Food Waste

TL;DR: In this paper, a structured questionnaire was submitted to a representative sample of Italian households to assess the willingness of consumers to be actively involved in closed loops aiming at reducing food waste, where consumers are involved by returning their organic food waste to retailers in exchange for discounts on the purchase of animal products.
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Willingness to pay for insect-based food: The role of information and carrier

TL;DR: In this paper, the authors analyzed 200 Italian consumers' preferences for three insect-based products (carriers) such as pasta, cookies and chocolate bars through a non-hypothetical willingness to pay (WTP) elicitation mechanism, the Multiple Price List (MPL), in a mixed within/between experimental design.
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Organic Food Consumption: The Relevance of the Health Attribute

TL;DR: A multiple price list (MPL) methodology is adopted to elicit consumers’ Willingness to Pay (WTP) for organic extra virgin olive oil (EVOO), showing that the contribution of the health attribute to determine the average premium price for organic EVOO is 78.9% of its total premium price.
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The seven challenges for transitioning into a bio-based circular economy in the agri-food sector

TL;DR: This paper illustrates an alternative to the traditional supply chain of bread based on the principles of a circular economy using insects used as animal feed and polylactic acid compostable packaging.
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Three Propositions to Unify Circular Economy Research: A Review

TL;DR: In this paper, the authors summarized a set of indisputable insights emerging from the circular economy debate and highlighted the role of eco-effectiveness to upgrade business-centered approaches to sustainability.