M
Mateus Canniatti Ponchio
Researcher at Escola Superior de Propaganda e Marketing
Publications - 54
Citations - 476
Mateus Canniatti Ponchio is an academic researcher from Escola Superior de Propaganda e Marketing. The author has contributed to research in topics: Consumer behaviour & Loyalty. The author has an hindex of 9, co-authored 51 publications receiving 328 citations. Previous affiliations of Mateus Canniatti Ponchio include Fundação Getúlio Vargas & Methodist University.
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Materialism as a predictor variable of low income consumer behavior when entering into installment plan agreements
TL;DR: In this article, the influence of materialism on consumer indebtedness among low income individuals who live in poor regions of Brazil was explored and a logistic regression model was developed in order to characterize individuals who have an installment plan payment booklet and differentiate them from those who do not, based on the materialism level, socio-demographic variables and purchasing and consumer habits.
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Personal factors as antecedents of perceived financial well-being: evidence from Brazil
TL;DR: In this article, the authors explore the impact of consumer spending self-control (CSSC), personal saving orientation (PSO), materialism, financial knowledge (FK) and time perspective (TP) on Brazilian consumers' perceived financial well-being.
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The antecedents and consequences of financial literacy: a meta-analysis
Fernando de Oliveira Santini,Wagner Junior Ladeira,Frederike Monika Budiner Mette,Mateus Canniatti Ponchio +3 more
TL;DR: This paper conducted a meta-analysis of 44 valid studies, which generated a total of 690 observations (effect sizes) and found that the factors influencing financial literacy were as follows: educational level, financial attitude, financial knowledge, financial behaviour, gender, household income and investments.
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Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies
TL;DR: In this article, the authors examine the vulnerability perceived by blind consumers in the marketplace and develop an understanding of the internal and external factors that affect their degree of vulnerability and identify their coping strategies.
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Student loyalty based on relationship quality: an analysis on higher education institutions
Fábio Vinicius de Macedo Bergamo,Antonio Carlos Giuliani,Silvia Helena Ramos Valladao Carvalho de Camargo,Felipe Zambaldi,Mateus Canniatti Ponchio +4 more
TL;DR: In this article, the authors found that student-customers are prone to being loyal to their higher education institutions and the constructs behind such loyalty are perceived quality, satisfaction, emotional behavior, and trust.