The aim of the present study was to examine further the role that self-identity plays in the theory of planned behaviour and, more specifically, to: (1) examine the combined effects of self-identity and social identity constructs on intention and behaviour, and (2) examine the effects of self-identity as a function of past experience of performing the behaviour. The study was concerned with the prediction of intention to engage in household recycling and reported recycling behaviour. A sample of 143 community residents participated in the study. It was prospective in design: measures of the predictors and intention were obtained at the first wave of data collection, whereas behaviour was assessed two weeks later. Selfidentity significantly predicted behavioural intention, a relationship that was not dependent on the extent to which the behaviour had been performed in the past. As expected, there was also evidence that the perceived norm of a behaviourally relevant reference group was related to behavioural intention, but only for participants who identified strongly with the group, whereas the relationship between perceived behavioural control (a personal factor) and intention was strongest for low identifiers.

The theory of planned behaviour: Self identity, social identity, and group norms

The author explores the Biblical tale of Adam and Eve, Milton’s Paradise Lost, and the phenomenon of shame and guilt, its connection with religion, and its place and significance in human society.

Key words
Other – shame – guilt

Resumo
O autor explora a lenda de Adao e Eva, contada no livro de Milton “Paraiso Perdido”, e o fenomeno da vergonha e da culpa, a sua ligacao com a religiao e o seu lugar e significância na sociedade humana.

Palavras-chave
Outro – vergonha – culpa

https://recil.grupolusofona.pt/bitstream/10437/40/1/nr1Shame%2520and%2520Guilt.pdf

Shame and Guilt

The psychology of social norms.

Highlighting the important role of marketing in encouraging sustainable consumption, the current research presents a review of the academic literature from marketing and behavioral science that exa...

https://journals.sagepub.com/doi/pdf/10.1177/0022242919825649

How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework:

As an emerging concept, green human resource management (green HRM) has been conceptualized to influence employee workplace green behavior. This research empirically tested this link. We first developed measures for green HRM, and then drew on the behavioral HRM and psychological climate literature along with the supplies-values fit theory, to test a conceptual model integrating the effects of psychological green climate and individual green values. Results revealed that green HRM both directly and indirectly influenced in-role green behavior, but only indirectly influenced extra-role green behavior, through the mediation of psychological green climate. Individual green values moderated the effect of psychological green climate on extra-role green behavior, but it did not moderate the effect of either green HRM or psychological green climate on in-role green behavior. These findings indicate that green HRM affects both employee in-role and extra-role workplace green behavior; however, this occurs through different social and psychological processes. © 2016 Wiley Periodicals, Inc.

Effects of Green HRM Practices on Employee Workplace Green Behavior: The Role of Psychological Green Climate and Employee Green Values

Research in organizational psychology has increasingly focused on understanding the determinants of "green" employee behavior. The present study used a daily diary design to investigate relationships between employees' daily affect, pro-environmental attitude, as well as daily task-related pro-environmental behavior (i.e., the extent to which employees complete required work tasks in environmentally friendly ways), and daily proactive pro-environmental behavior (i.e., the extent to which employees show personal initiative when acting in environmentally friendly ways at work). Fifty-six employees working in small businesses completed a baseline survey and two daily surveys over ten workdays. Daily unactivated positive affect and pro-environmental attitude positively predicted daily task-related pro-environmental behavior. In addition, daily activated positive affect positively predicted daily proactive pro-environmental behavior among employees with a less positive pro-environmental attitude but not among employees with a more positive pro-environmental attitude. These findings suggest that fostering pro-environmental attitudes and, to some extent, positive affect among employees could help organizations to promote pro-environmental behavior in the workplace.

Relationships between daily affect and pro‐environmental behavior at work: The moderating role of pro‐environmental attitude

Experiences of pride, not guilt, predict pro-environmental behavior when pro-environmental descriptive norms are more positive

Diary Methods and workplace pro-environmental behaviors

Ones and Dilchert (2012) highlight the importance of examining workplace environmental sustainability at the interindividual (or between-person) and organizational levels. In this commentary, we aim to extend these authors’ framework by focusing on pro-environmental behaviors and their potential predictors at the intraindividual, or within-person, level. To this end, we will first describe the intraindividual perspective, its benefits, and the diary study methodology often used to operationalize this perspective. Secondly, we will share how the intraindividual perspective was useful in an empirical study we conducted on multilevel relationships among employees’ pro-environmental attitude, daily affect, and daily proenvironmental behaviors. Finally, we will discuss a number of possible limitations of the diary study methodology, ways to Correspondence concerning this article should be addressed to Megan J. Bissing-Olson. E-mail: m.bissing-olson@uq.edu.au Address: School of Psychology, The University of Queensland, Brisbane, Queensland 4072, Australia overcome them, and directions for future research.

An intraindividual perspective on pro-environmental behaviors at work

Emotions can be important triggers of a variety of behaviors, including pro-environmental behavior. However, relationships between affect and pro-environmental behavior are so far not well understood, and a very limited amount of previous research has examined the dynamic relationship between affect and pro-environmental behavior in people’s daily lives. Such research is necessary as it has the potential to contribute to theories of pro-environmental behavior by showing that daily affect matters for pro-environmental behavior. It also can inform practice by showing how pro-environmental behavior may be more successfully encouraged. The overarching aim of this thesis is to examine links between everyday affective experiences and pro-environmental behavior. The three main Research Questions are: How do daily affective experiences relate to daily pro-environmental behavior? Are different types of daily affective experiences related to different types of daily pro-environmental behaviors? Do daily affective experiences interact with more stable characteristics of the individual (i.e., pro-environmental attitude) and perceived context (i.e., social norms) in relation to pro-environmental behavior? Chapter 2 reviews traditional approaches to understanding pro-environmental behavior and introduces a novel multilevel perspective on pro-environmental behavior with a focus on temporally stable and fluctuating aspects of, and factors relating to, pro-environmental behavior. This chapter presents a range of topics that could be researched by applying such a perspective, with relationships between affect and pro-environmental behavior included as one potential topic. It is argued that people’s pro-environmental behavior and affective experiences vary from day to day and, thus, should be conceptualized and operationalized accordingly. Chapter 2 advocates the use of daily diary and experience sampling methodologies in order to capture the dynamic relationship between affect and pro-environmental behavior as it occurs in people’s everyday lives. Chapter 3 applies the multilevel perspective introduced in Chapter 2 to investigate the relationship between daily affect and pro-environmental behavior in the work place. Specifically, Chapter 3 examines daily activated positive affect (i.e., feeling enthusiastic and excited) and unactivated positive affect (i.e., feeling calm and relaxed) in relation to daily task-related pro-environmental behavior (i.e., the extent to which employees complete required work tasks in environmentally-friendly ways) and daily proactive pro-environmental behavior (i.e., the extent to which employees show personal initiative when acting in environmentally-friendly ways at work). Pro-environmental attitude is examined as a moderator of these relationships. Using a daily diary study design (N = 56; 910 daily entries), this study demonstrates that daily unactivated positive affect and pro-environmental attitude positively predict daily task-related pro-environmental behavior. It also shows that daily activated positive affect positively predicts daily proactive pro-environmental behavior among employees with a less positive pro-environmental attitude, but not among employees with a more positive pro-environmental attitude. This study is the first to examine the relationships between affect and pro-environmental behavior in everyday life. Chapter 4 builds upon the previous chapter by extending the generalizability of the previous study’s findings to outside of the work place. A daily diary study is used to examine the role of a different between-person moderator, perceived social norms, on the relationships between daily affective experiences and pro-environmental behavior (N = 94; 1,148 daily entries). This chapter shows that unactivated positive affect and pro-environmental social norms are positively related to basic pro-environmental behavior (i.e., pro-environmental behavior that is carried out more easily and may be a matter of habit; similar to task-related pro-environmental behavior), and activated positive affect is positively related to proactive pro-environmental behavior. In addition, pro-environmental social norms are shown to moderate the relationship between unactivated positive affect and basic pro-environmental behavior, such that this relationship is stronger when pro-environmental social norms are less positive. Chapter 5 uses an experience sampling study (N = 96; 1,152 daily entries) to examine the relationships between two specific emotions, pride and guilt about environmental behavior (as opposed to more diffuse feelings of positive affect felt during the day as in the previous two chapters), and pro-environmental behavior. As in Chapter 4, pro-environmental social norms are examined as a moderator. This chapter shows that, within a short time period, engagement in pro-environmental behavior is positively related to pride and negatively related to guilt. It also shows that pride about environmental behavior is positively related to subsequent engagement in pro-environmental behavior (i.e., pro-environmental behavior measured during the following short time period), but only for people who perceive more positive pro-environmental descriptive norms. This thesis provides the first evidence that different types of daily affective experiences are related to different types of daily pro-environmental behavior, and that daily affective experiences interact with more stable characteristics of the individual (i.e., pro-environmental attitude) and perceptions of the context (i.e., social norms) in relation to pro-environmental behavior. Implications for future research on the complex associations between daily affective experiences and pro-environmental behavior are discussed. Overall, this thesis demonstrates that pro-environmental behavior theory and research should consider the everyday, dynamic links between affect and pro-environmental behavior.

/pdf/affect-and-pro-environmental-behavior-in-everyday-life-50jigwk8p4.pdf

Megan J. Bissing-Olson

Papers

Relationships between daily affect and pro‐environmental behavior at work: The moderating role of pro‐environmental attitude

Experiences of pride, not guilt, predict pro-environmental behavior when pro-environmental descriptive norms are more positive

Diary Methods and workplace pro-environmental behaviors

An intraindividual perspective on pro-environmental behaviors at work

Affect and pro-environmental behavior in everyday life