Michael J. Barone

TL;DR: In this paper, the authors investigated whether and when CRM efforts influence consumer choice and found that CRM cues affect choice primarily through compensatory strategies involving trade-offs rather than through noncompensatory strategies.

TL;DR: In this paper, the authors examined how retailer-cause fit affects consumer evaluations of retailers' cause-related marketing strategies and found that consumer perceptions of retailer's cause fit are moderated by consumer perception of the retailer's motive for engaging in cause related marketing, as well as the interactive effects associated with the two moderators.

TL;DR: In this paper, the authors examined how positive mood influences consumer evaluations of brand extensions and found that positive mood primarily enhances evaluations of extensions viewed as moderately similar (as opposed to very similar or dissimilar) to a favorably evaluated core brand, and that the influence of positive mood on extension evaluations is mediated by its effects on perceptions of the similarity between the core brand and the extension as well as the perceived competency of the marketer in producing the extension.

TL;DR: In this paper, the authors investigate how social identification influences consumer preference for discount-based promotions (i.e., cents-off deals) versus donation-based promotion (in which purchase results in a donation to a charitable cause).

TL;DR: In this paper, the authors investigate how social identification influences consumer preference for discount-based and donation-based promotions and demonstrate the interplay between self-construal and a specific social identity on consumers' preferences for these two types of promotions.