M
Michael P. Peters
Researcher at Boston College
Publications - 13
Citations - 993
Michael P. Peters is an academic researcher from Boston College. The author has contributed to research in topics: Entrepreneurship & Product (category theory). The author has an hindex of 8, co-authored 13 publications receiving 973 citations.
Papers
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Book
Entrepreneurship: Starting, Developing, and Managing a New Enterprise
TL;DR: In this paper, the authors present a text intended for the undergraduate course in entrepreneurship and has been designed to instruct students on how to formulate, plan, and implement a new venture.
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Establishing a new business venture unit within a firm
TL;DR: In this paper, the characteristics of a new business venture unit were investigated and compared with autonomous entrepreneurs, and the results showed that large companies are more successful at introducing new products than autonomous entrepreneurs.
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Intrapreneurship strategy for internal markets — corporate, non‐profit and government institution cases
TL;DR: In this paper, the authors discuss the need to maintain both line and staff units' integration with the central mission while flexibly and innovatively responding to evolving and changing external markets and environments.
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Market information scanning activities and growth in new ventures: A comparison of service and manufacturing businesses
TL;DR: In this paper, the authors investigated market information scanning practices in a sample of 120 new ventures and compared types, methods, and sources of market information in service and manufacturing ventures, and assessed relationships between these practices and growth.
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Selecting the Superior Segmentation Correlate
TL;DR: Frequency of use of a product and market context offer new perspectives for selecting the superior segmentation correlate.