Minas N. Kastanakis

TL;DR: In this article, the authors examined the impact of a number of psychological factors on consumers' propensity to engage in the “bandwagon” type of luxury consumption, and empirically confirmed a conceptual model of bandwagon consumption of luxury products.

TL;DR: The authors examined the impact of various individual differences on consumers' propensity to engage in two distinct forms of conspicuous (publicly observable) luxury consumption behavior and empirically confirmed a conceptual model that shows that bandwagon and snobbish buying patterns underlie the more generic conspicuous consumption of luxuries.

TL;DR: In this article, a review and conceptual analysis of the effects of culture on pre-behavioral processes (perception and cognition) is presented, highlighting a series of important perceptual and cognitive differences across cultures.

TL;DR: In this paper, an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence was proposed to identify the most important determinants of consumers' support for the fair trade movement.

TL;DR: In this paper, the authors introduce a special section on reciprocal co-creation of stakeholder and brand identities, which is based on recent paradigmatic shifts from managerial to co-creative branding and from consumer to multi-stakeholder approaches in marketing.